The user experience is the root cause of the floating words

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Once there was a new seoer asked me why the site's key words are always up and down? The author of the time that the main or the search engine algorithm, due to the changes in the algorithm caused the keyword ranking floating. And, is that the reason? After the recent data observation, the author thinks that the previous idea is too one-sided. So today, I want to share with you the site optimization experience is about keyword ranking floating reason.

Keyword ranking why always float, in fact, we see is Baidu in order to protect the market share of search engines, to maintain the position of search engine hegemony improved the search experience. From the entire search engine market this year, Qihoo 360 and Sogou with Baidu for market share, once appeared pillars phenomenon, and then rumors 360 and Sogou merged, make Baidu share price drop, in order to ensure market share, Baidu in silence, launched a counterattack, enhance the user experience. This can be seen from this year's frequent new algorithm Baidu, its algorithm has become, in any case, it has been defined in the user experience, each change will be more conducive to web users search experience.

Throughout the network, we can clearly see that the corporate site occupies a relatively large share. The main purpose of this part of the enterprise website is to improve the conversion rate, and this is also the future of the site later maintenance of the mishap, Baidu to do is to allow more people to use their products, this will enhance the user experience, this premise, Baidu is not to sell products or services to the site in the search results of the first.

Through such rankings, perhaps a lot of seoer will have questions, the so-called user experience is what kind of embodiment of the form. This is the key to many of our website keyword rankings floating or falling rapidly. Because many people confuse the true meaning of "user". Baidu to promote the user experience is not the purchase of users, but to find information users. It is clear to us that the number of users looking for data in the entire Web world is much larger than the number of users who buy it, and that most users have to meet the needs of their users.

Each enterprise website's audience usually refers to is the potential customer namely buys the user, but Baidu wants to satisfy is most looks for the data the user. Baidu's new algorithm to enhance the user experience, the company's Web site rankings will certainly fall. In the future site optimization, the site seoer to webmaster Baidu angle to consider the problem, enhance the user search experience, in the stability of the site will bring traffic, and then through the form of online advertising to drive sales.

As a site seoer we have to realize that the keyword floating is not scary, we want to find in the floating site optimization direction, the crisis into opportunities, in order to better in the network to fight their own brand campaign.

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