The user is the basic marketing website construction should do "Letter Ann Easy"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A website, if the lack of marketing function, at least its value will not be the greatest play. Many people think that the marketing of the site, its performance is to sell products or services, in fact, this view is narrow. In essence, a website can give users a deep impression, so that users need similar information, the first time to think of this site, has been very successful. If return to the essence, the marketing website certainly has the packing, the promotion enterprise image and even promotes the product the task. With the gradual deepening of the Internet Foundation application, website construction, especially the construction of enterprise website, must pay more and more attention to the marketing function, how to build the marketing website, is a question worth exploring deeply. Marketing Web site Construction has a considerable demand, but also a lot of performance, but the professional website construction company pilotage technology that conforms to the "letter", "Ann", "easy" three-word standard website, is the real sense of the marketing-oriented website.

Letter: Website content Authentic

The content of this site is generally refers to, not only include the content of the page, but also include the site domain name, art design, structural layout, and even record information and so on. Authentic website, the first should be three consistent, that is, the site domain name, site records and site organizers (generally refers to the site copyright of all parties, or contact us inside the unit name). Compared to the beginning of the Internet application, now is a mixed bag, all kinds of counterfeit, imitation brand, shanzhai sites are endless. Effective in the Internet real-name policy increasingly stringent implementation, through domain WHOIS and record information inquiries, and then the site's copyright information, it is easy to distinguish the authenticity of the site. Domain name ownership, site ownership and record information three true consistent, is to obtain the most powerful user trust method.

The narrow sense of the content is true and credible also indispensable, in the site content construction, can moderate packaging publicity, but not fictitious information. For example, in the composition of the website introduction, in enumerating some of the honor of the time (in the implementation of the SME website construction process, there are a lot of people request PS fictitious factory, qualification, etc.), but a slight negligence may bring the user abandoned, if the resulting infringement will outweigh the gains. Site content not only to be true, but also related to the content of the site as much as possible related industries, related enterprises, related products and services, only in this way will give users leave a very professional impression.

Ann: Lasting Stable safe operation

For the site, regardless of user experience or search engine optimization, stable and safe fast operation is always particularly important. Frequent downtime, search engine performance will not be ideal, not to mention the user experience. Therefore, it is one of the key tasks for the construction of the marketing website to ensure the stable and safe running of the website. Because the site is ultimately to give users to see, and then beautifully designed again to improve the function, can not effectively show to the user, everything is ultimately empty. Web site security and stability of the operation of many factors, can be divided into the program, host, domain name and the use of the four major aspects, including most of the instability of the main cause of the site is the program and the server does not give force.

Host and domain DNS factors caused by the site can not be security and stability factors, is an extremely important reason, before the author has repeatedly written, in this only incidentally mentioned that the author emphasizes the Web site procedures and use habits lead to insecurity. Now the vast majority of sites are based on database reading and writing technology dynamic site, which gives the site security buried hidden dangers, there are some upload upload component program loopholes, but also constitute a site security killer. Many users of the use of habits, such as public network login server, resulting in account password stolen, easy to download the use of FTP and other data exchange tools, but ignored the hidden in the Trojan theft program and so on.

Easy: Constantly improve the user experience

All are clouds, only the user is the most important, the user experience a good site, will naturally be favored. But the reality is that a lot of websites, especially small and medium sized enterprise websites, have a very poor user experience. Long-time lack of maintenance, loading slow, the entire site was hung black chain but no management maintenance. So, how to talk about user experience? A user experience is not ideal site, nature does not reach the standard of the construction of marketing-oriented website. So in line with the above standards, is not even a successful marketing-oriented web site? In fact, the user experience has a very high standard, and speed, security, basic maintenance updates, and so is only part of it.

For example, website design, a shoddy page production and a meticulous design of the website, the feeling of the people is certainly different. Users experience a good site, first of all should be designed to win the trust, professional and proficient in details. Not only the design, the program is also the important link to win the trust of users, with the development of mobile Internet, mobile handheld terminals will gradually become the mainstream of the future of the Internet carrier. What about the compatibility of the website, the perfect display on the ipad? or the construction of the site can be compatible with the browser, the different display at different resolutions show the effect of how to wait, is every professional website construction companies should think deeply about the problem.

Users are the fundamental, marketing-oriented web site construction should be "Letter Ann Easy"! Without users, there is no value in the construction of the marketing website, because the user is the carrier of the value embodiment. Similarly, the user experience is also to judge the website marketing website construction success or failure standard. Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) that the user experience is a more comprehensive feeling, it is because of this, the site construction needs to every aspect. Therefore, for website construction, such as the host domain name purchase, website construction production is important, but more important is that the website is launched after the operation of maintenance and data updates. This is because the user experience is not immutable, but a long-term dynamic change process.