The user's psychological strategy in Internet product design

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With the continuous development of the Internet, the user's consumption style, consumption concept also followed an important change. The emergence of a large number of commodity information on the Internet provides more and more choice space for the majority of consumers to choose the goods, which makes the consumers ' purchasing behavior more convenient and more rational. In the Internet product design process, we should fully consider the user psychology, ergonomics factors, these thoughts into the Web site and other Internet product design. For example, when we see a book on a certain website, the attractive cover, temptation or rich personality of the title, book color style, higher prices and other characteristics will bring us a good feeling for the first time; When entering the detailed page of the book, the various properties of the goods directly affect our senses, through the view, found that "more comments" , "Deal orders more", "reasonable price", so will be in the brain quickly formed a response, that this book deserves attention and purchase. By analyzing the user's psychology and tapping the user's potential needs, it will be easier for users to follow your wishes and become your product users. Try to figure out the user psychology corresponding to the Internet product design has an important role, but also a relationship between the success of the product is an important factor, we need to consider from the following:

First, establish a trustworthy relationship with the user. In this image, our mind sometimes treats the network as a terrible black hole. When you realize this, and by designing elements to improve, you can make your site look more trustworthy. Creating a Web site that allows visitors to trust each other will have a role in increasing the likelihood of users registering and buying products.

Because visual perception of the outside world has a very important role, people more than 70% of the activities are under the control of the visual. All we have to do is to be able to take the first step in the early days when users have just contacted the Internet products we have designed. For example, the initial trust is more important to the customer who has just arrived at the site, because it determines whether the next can focus on the product and create the desire to buy. Because the interface design such as color, layout, website texture, navigation bar and so on, to cultivate the initial trust is very important. In particular, in the need for buyers to register the form, there should be a clear display to ensure that the security information of the friendship tips.

Second, fully understand the user's reading habits. To charge, the simple and powerful search box is placed in the most conspicuous position of the user. When reading, different types of pages will have different display locations. On the basis of understanding the content of the website, we need to arrange the content according to the user's reading habits. For example, many sites will put the logo to the top left corner of the site, visible in the upper left corner of the importance of this position. No matter which type of page, each page design of the site has a focus area, this is the user to visit the destination area of this page, we need to focus on strengthening the design in this area to conform to the user's reading habits. Baidu, Google and other search engines, such as advertising, bidding rankings, etc., are also in the full understanding of the user's reading habits on the basis of the design, is not without a base to choose a region to launch.

Third, let the user psychological expectations. As long as your products are expected by users, they will do everything possible to use, so you want to design a user for a long time will be concerned about the product, so that he involuntarily want to frequent patronage. For example, the design of Web site access traffic, login to get points, sign in to get points. Because of these factors and the interests of users closely related to the strong internal driving force, enabling users to turn to the virtual environment of the network. The game of stealing food is an example of what the user has to look forward to. In the course of the game, when a seed is sown, the user begins to look forward to harvesting the fruit, and when the other person's fruit is about to mature, the user begins to wonder how to steal it, and the user's mentality creates a desire to upgrade when the new level is reached. The bright garden fruit, the integral accumulation, the visual display user rank, the growth degree and so on are the excellent example which the Internet product designs.

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