"The Valley of the Dragon" this summer shines the big TV television marketing to absorb countless

Recently, the Grand Game "The Valley of the Dragon LV60" TV ads stunning debut in many domestic TV and local Taiwan, including "Day Up", "Happy Camp", "non-interference" and other high ratings trump program advertising session. As a Chinese game manufacturer's vane, Shanda game began to test water TV ads, not to remind people in recent years, Shanda game marketing strategy has attracted the attention of the public and the industry, all embodies a number of characteristics: creative, courageous and highly. The following is the grand game "The Valley of the Dragon", "Eternal Tower", "star Change" as well as with the game snail dual nuclear operation of the "Nine Yin Canon" case, feel the idea of online games marketing without limits.

"The Valley of the Dragon" this summer shines the big TV television marketing to absorb countless

From July 1 onwards, the audience in Hunan Satellite TV, Jiangsu Satellite TV, Anhui TV, Oriental TV and the Southern economic five television stations can see "The Valley of the Dragon Lv60" "New World, Adventure" theme TV commercials. And, according to the player's viewing preferences, in Hunan TV will choose "Happy Camp" and "Day up" comprehensive arts festival advertising period to play, the TV series will choose "Tianya Moon Knife", "Yuan Jian" and other hot play for advertising spots. And in Jiangsu Satellite TV, Oriental TV, Anhui TV and so on will also choose the advantage of TV programs and TV festivals for advertising spots. The accurate TV advertising strategy for the "Dragon Valley Lv60," a new version of the show to do a full stunt, triggering a wide range of new and old players interest, players have to snap to watch the TV ads participate in the interactive game activities. July 12 "Dragon Valley Lv60" officially opened, set off this summer 3D action online games A new round of storms.

Shanda Game This TV marketing, once again aroused hot discussion, people have speculated: "The Valley of the Dragon" Landing TV ads, online advertising will become a regular TV media?

Grand games and games snail double core operation "Nine Yin Canon" a new idea of cross-border marketing

Not long ago, the grand game and the game snail double core operation "Nine Yin Canon" in the online games marketing Cross-border innovation, set martial arts, entertainment, online games three circles eyes focus on.

May 26, Shaolin Temple, game snail, Grand Game three parties jointly in Henan Dengfeng Shaolin Temple held a conference, jointly carry out the protection and inheritance of Chinese martial arts line next series of public welfare activities. Then, the "Nine Yin Canon" debut in the United States E3 exhibition, the announcement of Jet Li as a global spokesperson. Before this, as a Chinese martial arts culture superstar, Jet Li did not endorse any online games products.

"The Tower of the Eternal", Jin Mao won the gold medal in marketing, the first show Nasdaq

"The Tower of the Eternal" several times both bold and big marketing pioneering, domestic online games have emulated the following, but has not been surpassed.

April 3, 2009 night, the Grand game special "World's largest game ads" landed in Shanghai Jinmao mansion, this time caused many tourists, passers-by stop to watch and take photos of the remaining. Even the big screen news in New York Times Square has been reported as "the Eternal Tower illuminates the night sky in Shanghai". September of the same year, the Grand game recommended "Change the world!" "Eternal Tower" listed integrated marketing communication case "from nearly 300 entry cases stand out, many traditional strong media and many 4 a company, won the Chinese Advertising Association, sponsored by the modern Advertising magazine" 2009 Chinese Media Innovation Marketing Award "Gold Award. 2010 New Year, New York local time January 2, the Nasdaq front of the huge screen wall was packaged into the "Eternal Tower 2.0: Into the Dragon World," This is the first landing on the Nasdaq big screen.

"Star change" fun Marketing from the observatory to light the stars and the ocean

This from the beginning of the novel adapted from the research and development of the game has been constantly trying to taste marketing, odd strokes, bring the fun is not only in the game, but also to bring you a happy.

November 2009, "stars change" online games are still in development, Purple Mountain Observatory six astronomical balls in 75 years for the first time Qi Qi, "stars Change" and Purple Mountain Observatory announced the opening of "A Better Star" public service initiative, recruitment of the most romantic career seekers. March 2011, the pre-test practice, "stars change" Wuyuan first global ink CG. April 2011, "Global Practice Technical School" creative marketing open, that is always compared to the "V" gesture of the headmaster suddenly entered the eyes of everyone, with a happy attitude to bring fun, interpretation of a different past the "star change." May 8, 2011, Shanghai, the country's most beautiful express scenic beauty "otaku send". May 11, 2011 Night, Beijing Bird's Nest stadium, a "starry sky" was lit, from the Purple Mountain Observatory "seek star" people began, the stars, finally lit up. September 26, 2011, "star Change" and Shanghai Yangshan Port cooperation held "guardian of the Earth, the sea in the change" Starlight drifting bottle Action, using 2929 "Starlight Drifting Bottle", will be the tranquil sea dressed as starry night sky.

No best, only better. Because of the fast-changing internet industry, online marketing is full of possibilities from the start, and in this field, it is easier to open horizons and cross-border cooperation than traditional industries, but it is easier to get lost in the flow and vulgarity. How can creativity emerge and be implemented? How can we promote the marketing of online games to the status of mainstream marketing? In this continuous attempt on the road of marketing, Shanda games for the industry to establish a bold model of innovation, but also to promote online marketing to an unprecedented height. This summer Shanda game borrow "Dragon Valley" TV ads into the media powerhouse TV platform, you can foresee the next online game marketing will appear a new transformation.