The value and disadvantage of SEO optimization in Enterprise website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Now a lot of webmaster say SEO optimization, as if SEO optimization can be a panacea, encountered when the problem is SEO optimization is not good! But SEO optimization is really a panacea? I do not think, especially for enterprise-class sites, SEO optimization In addition to help enterprises to obtain some value, Also can bring some negative impact on the enterprise! Let's talk about these two aspects separately!

SEO Optimization value

For enterprises, if only to do Baidu bidding, that means there will be a larger investment, because Baidu is based on the keyword clicks, he will give priority to your keywords in the home page, and then attract others to click, but Baidu can no matter whether the click of the people have no such demand, as long as there is a click can charge, And the more popular the word, the higher the cost of a single click, so every year for the enterprise is a large amount of expenditure, if you can get some orders that the enterprise is still acceptable, but this kind of thing is not often, so many enterprises do not want to do a year or two years to do the bidding, At this point if the site did not do SEO optimization, then your site may fall into the abyss, can hardly see the rankings, the role of SEO optimization is still not small, in addition to SEO optimization will be the ranking of the site, this is the key words relative charges will be reduced, which can save the cost of bidding, Can be seen SEO optimization on the corporate site is still very good value!

The drawbacks of SEO optimization

SEO optimization can help enterprises to save costs, but if the operation is not appropriate, or the environment has changed, it is also a lot of shortcomings, the following we are from four aspects to say SEO optimization in the enterprise site on the shortcomings!

One: Search engines are the only

SEO optimization Because the main goal is the search engine, but the search engine algorithm who can not thoroughly understand, unless it is the chief engineer of Baidu, for others can only guess that one of the scales half a, so many of the operation for SEO optimization is based on speculation, if once the search engine face, So a lot of the work before may be in vain, even to come back!

Second: Ranking always in the dynamic

Usually a keyword has a lot of people to compete with, you are doing optimization, others are not two silly, will certainly be in the optimization, so the site will be the ranking of drastic changes, if you only rely on SEO optimization, then appear so drastic changes in the rankings will cause your customers dissatisfaction, It's too late to make any explanation.

Third: the need for long-term adherence

SEO optimization is a long-term continuous process, some people claim to be able to in a week to your site keyword optimization, that this person certainly is not knowledgeable, or basically is to say to play, you must not take seriously, will each word rank optimization up to the minimum time is one months, that is master of the master , there will be a huge workload to the, so this one months or need a team to complete, if it is a person to optimize, it is simply impossible to complete the task, so do the Enterprise Station SEO optimization to have a protracted war of thought!

Four: The Temptation of Black Hat

Any industry may be suspected of cheating, SEO optimization is no exception, now popular Black Hat optimization method is a typical cheating method, if some unscrupulous companies will your business station through the Black Hat method quickly completed the optimization, after you pay them, your website will be Baidu found by K, At this time you go to find justice is not possible, so do SEO optimization, especially the enterprise station, we must prevent the use of this optimization method!

Finally, it is hoped that the enterprise website can take advantage of the great value of SEO optimization, while also able to overcome some of the drawbacks of SEO optimization, so that their website quickly obtain customer recognition and generate profits! This article by the original A5 colitis, URL: www.nvzhuang86.cn reprint please specify