The value embodiment of interactive marketing SNS platform

The so-called interaction, is that the two sides move together. In interactive marketing. Interaction between the two sides is the consumer, one side is the enterprise. Only by grasping the common interest point and finding the ingenious communication opportunity and method can we combine the two sides tightly. Interactive marketing emphasizes, in particular, that both sides adopt a common behavior.

Interactive marketing refers to the enterprise in the marketing process to make full use of consumer opinions and suggestions for product planning and design for the enterprise market operation services. The purpose of the enterprise is to produce as much as possible consumer demand products, but the enterprise only with consumers to carry out full communication and understanding, will have a real marketable goods. The essence of interactive marketing is to fully consider the actual needs of consumers, practical realization of the practicality of goods. Interactive marketing can promote mutual learning, mutual inspiration, and improve each other, especially through "transposition thinking" will bring a new perspective of observation problems.

Interactive Marketing Performance: The current mainly has paid search advertising, mobile phone short message marketing, advertising network marketing, blog advertising and e-mail marketing, mainly through the Internet technology to achieve the interaction between marketing personnel and Target customers.

Interactive marketing is the core component of precision marketing model, is one of the main means to realize and customer interaction, interactive marketing emphasizes positive interaction with customers. Precision Marketing Interactive Marketing to take various forms of effective interaction, tightly grasp the hearts of consumers, in the hearts of customers to establish a fresh brand image.

In the "competition for Parking", "buy and sell friends," the fiery outbreak, when people gradually calm and began to think, triggered a series of problems and a deeper concern: why the SNS website so fire; The game reflects the SNS interpersonal communication which deeper problems; What is the value of the interactive marketing of SNS platform and what is the meaning to the enterprise?
White-collar "heart Catharsis" place

SNS's core is the friend relations, the friend behavior, emphasizes the interaction and the entertainment, can let the part be good at expressing own group, obtains the fuller play.

The sale of friends as a SNS website application of one of the most popular games, can allow colleagues, friends can be another way of communication and communication. By reselling or being bought the related action behavior, increases oneself the value, the slave number, the total asset and so on fictitious values rank, to some extent satisfies the user to compare mutually the subconscious.

And from the user point of view, the sale of friends there is some kind of "heart catharsis", it is actually greatly released the real life of the work pressure, social pressure. If at work, under pressure from the manager, then in the game, you can dig coal or sing the entertainment form abuse manager, to find some kind of psychological compensation.