The value of "small data" in large data garbage

"The so-called ' small data ', not because of the small amount of data, but through the massive data analysis to find the real help users to make decisions of the objective basis, let it really achieve business intelligence." "A few days ago, the online business optimization products and services provider dual technology unveiled the establishment of" National Dual data Center, "the company's senior vice president to reporters that the data on business decision-making more and more important, the advent of large data era, the end of the enterprise needs data is not a simple sense of large data, It is the valuable "small data" which is obtained through the massive data mining user characteristic, then enables the enterprise to obtain the valuable user information, the scientific analysis user behavior, helps the enterprise clear brand localization, optimizes the marketing strategy.





"Small Data" is the value of the





"The data is now exploding, it has entered the" Frenzy of data "era, with data over the past 3 years exceeding the total of the previous 400 years. However, it is valuable to have high capacity data to be used in various industries. Chi, chief executive of National Dual science and technology, believes that large data has 4 distinct characteristics, high capacity, diversification, persistence and high value. At present, data volumes are growing rapidly in all walks of life, and the data cannot be processed using traditional database tools. Under the condition of limited hardware development, the improvement of software technology is used to deal with the increasing amount of data, which plays an important role in promoting the utilization of data and the development of various industries.





in Chi's view, the use of data and the realization of its service is its value. "Invisible data, visible business", for large data technology service providers, the need to continuously collect and analyze the vast number of data, waves in the sand to discover and use valuable "small data", so that the data to play a greater value, optimize the entire industry.





Chi further analysis, with the rapid development of the global Internet, more and more network users through a variety of terminals, a variety of platforms output digital content, driving the entire internet world into a large data era. How to excavate and analyze the massive data, discover "small data" and excavate the business intelligence in it, has become an important way for enterprises to seek decision basis and enhance their competitiveness in the age of large data.





"full" opportunity




The advent of the
data era has brought fundamental changes to all walks of life, allowing everyone to see big data opportunities.





"In terms of corporate development, Microsoft has played a dual role in the big data age," he said. "Microsoft is both a beneficiary of large data and, in order to adapt to the wave of big data, Microsoft is actively becoming a provider of large data solutions," said Zhaoliwei, technical director of Microsoft's China Platform Division. Based on this, Microsoft provides services for the 3 levels of data management layer, data processing layer, display and application layer of large data, according to the characteristics of each level. In the data management layer, emphasis on compatibility, in the data processing layer, emphasizing the sharing and exchange of information, in the presentation and use of data, the user is familiar with the use of tools.





"' focus on data, creating value ' has always been the direction of our efforts." Chi said that the country's dual science and technology efforts to build data research institutions, following the establishment of the Joint National Information Centre Network Government Research Center, but also set up a dual data center. The data center is a powerful interactive data mining platform based on OLAP technology, each data in the database can be correlated, crossed and deduced by hundreds of dimensions and indexes, providing different depth analysis reports, satisfying the data mining and analysis needs of different perspectives, providing different types of media, different industry websites, Different terminals, based on a variety of attribution models of long-term user behavior analysis, based on the rich media thermal force of the Site page click Behavior Analysis and other research reports.





"Big Data has become the industry hot spot, is now at dawn, this area is full of investment opportunities." "The big data is in the ascendant," said Qiming venture partner Hu Three types of large data companies will be the capital market bullish: one is to directly improve the site to become the ability of large data technology companies, the second is related to the promotion of consumer goods, can improve the purchase of conversion rate of large data services companies, three can improve the government departments in a certain area decision-making precision companies.





Hu revealed that the infrastructure in large data areas is basically the opportunity for big international companies such as Microsoft and IBM. As a venture capital institution, Qiming Ventures are more optimistic about providing large data technology services. "In the next 2-5 years, many enterprises will benefit from large data technology, venture capital will be very interested in investing in this area."





government should play a guiding role





"In the era of large data, the government should change the concept of work in the field of information." In large data and the development of the Internet, can not be closed, to better play the guiding role. Ushian, deputy director of the Government Research Center of the National Information Center network, said that the number of netizens in China has been ranked first in the world for 3 consecutive years, and it is expected that by 2015 the total number of Chinese netizens will reach 750 million, with the European Union and the total population of the United States. The rapid development of Internet has exerted far-reaching influence on China's political, economic, social and cultural development. In the face of this new environment and challenges, economic and social development from the concept to the way must be timely adjustments.





"Only adapt to the environment, continuous innovation, on the Internet to form a ' good governance ' pattern, can create the Internet development and service-oriented government to build a benign interaction between the new situation." "The government website is a window and an important channel for government agencies to communicate with netizens on the internet," said Yang. At present, China's government web site has been basically popular, online service level improved steadily, but the Internet users on the government's online service satisfaction is generally low. In recent years, compared with developed countries and many emerging economies, the progress of our government websites has been slow, and the international rankings are declining, the core reason is that our country has not really established the government web-site development mechanism which is oriented by user's demand and user experience.





for this reason, Yang said that in the big data age, the government to create value for Internet users, two points is very important. First, use "small data" to accurately perceive. To understand the development of the Internet, and the public to go closer. Second, to effectively respond to the user's needs and experiences. From the provision of services to the construction of the website, the delivery of information, like advertising, to put the government web site to the public need. The public on Baidu, put it on the Baidu, on the micro-blog, put it on the microblog, on the micro-letter, put on the micro-letter.





"To combine these two points organically, I believe that the government on the Internet must be able to form a harmonious relationship with the public and create a better environment for the development of the Internet." Concluded Yang.