The value of the web game needs to be further excavated community sites worth paying attention to

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Event background

April, Sequoia Capital China fund announced the investment set up only 8 months of web game company 51wan, which is Sequoia Capital investment in the first web game project, but also the entire Chinese web game field first.

April, Baidu announced game entertainment Platform (http://youxi.baidu.com) on-line. The platform will launch a joint operation of the seven web games, the first batch of partners, including Shanda, Chengdu DreamWorks and other five game operators.

July 11, Thousand Oak Interactive announced with the leisure web game developer Peas Interactive Joint announced that the two sides have reached a final acquisition agreement, the Thousand Oak group to buy 10 million peas to interact.

Analysys Analysis

Web games in the country can be traced back to the 90 's text mud, which is the most popular game in 97-99 years, but 2000 years after the impact of client-class games, web games for a long time are marginalized. Into the 2007, in Shanda and other large network game operators into the industry, the web game market began to receive more and more attention, the industry emerged a large number of production or operation of the small studio, but also emerged some excellent web game products, such as "sweep", "The Rise of the Empire," and so on.

Analysys International latest research shows that the web game 2007-year market size of 90 million yuan, accounting for the overall market share of China's online gaming market 0.8%, to 2011 the market will grow to 1.24 billion yuan, 4 year in line with the growth rate of 106%. Can see is: even after such rapid development, by 2011, web games accounted for China's online gaming market share of 5%, the web game is still only a segment of the market.

But Analysys International believes that the value of Web games is far more than the revenue generated by the current profit model, and it has many other values:

1. Mining 30 million free game user value;

Since 2005, the biggest change in the online gaming market has been the market recognition of games that pay for props, and another round of growth in the size of the online gaming market. In addition, about 30 million of the online game users never pay, not pay the proportion of users in the audience, such as chess game platform is higher, how to tap the value of these 30 million users is the network game operators need to consider the problem. And the Web game easy to start, and do not occupy the player to play other game time, and there are more pay points, in fact, is a kind of can better dig free game player value game.

2. Rich product line to meet the all-round needs of users;

2005-2007, the network game industry Another big change is: The network game operator's community process obviously speeds up. Online games operators want to use the community to stick users so that they can more fully tap the user's value. and network game operators in the promotion of gaming community is a very concerned about the point is: to meet the full range of user needs to reduce user churn rate. With the growth of online gamers from 15 million in 2003 to 61 million in 2007, the number of segments that have a demand for web games is growing, and large online game operators must try to meet the needs of this segment of the user community to reduce user churn rates.

3. Explore new business models and applications through web games.

The hosting form of the Web game determines its ability to combine with other Internet applications, such as the web game and community integration that is now seen, and the potential of this piece is very large, and may even create some new business models, which can bring great market value.

Easy advice

1. Web game operators should strengthen product development. In the first 3-5 years of industry development, competition between enterprises will be heavily dependent on innovative products;

2. For companies that already have sophisticated Internet applications such as mop, there should be more effort to explore new applications and business models with the integration of web games and Internet applications.