The value of Weibo's hype

February, a well-known industry media reported a company, the company started last November, with more than 100 well-known micro-blog accounts in various industries, these accounts have more than 2 million real fans, these micro-blog accounts and fans by the venture capitalists valued at 5 million ~800 million. And the company has 40 days to create a more than 200,000 fans of the industry micro-blog account, directly by the industry to buy a large group, to bring the company hundreds of thousands of of the profit.

It looks like a new media boom, occasion, and then a new potential company, at a pace that will enable the company to overtake many domestic internet companies by the end of this year and go on to Nasdaq next year. But is that really the case?

The biggest question is, in such a short period of time, really can create a fan hundreds of thousands of Weibo account?

The first way is in Sina, Tencent, such as micro-blogging operators have their own key positions, or to establish a good relationship with them, relying on micro-blog to give a large number of recommendations for a short period of time to get a large number of fans, but this way does not last, If it is the cooperation between the company microblogging needs to consider the practice of the damage to their own interests, if the purely personal relationship of the little gestures can only occasionally, unless the employee is thoroughly prepared to go out, otherwise found the end of the worse.

The second way is to rely on prizes, a large number of bonuses to attract fans, now the major micro-bo such activities are not uncommon, micro-blog every day fluttering a variety of forwarding, pay attention to activities, do activities can get fans and exposure, and micro-Bo can use this to pull high popularity. It must be noted, however, that with the increasing number of activities, the cost of having the same effect is greatly increased. Cai on Sina Weibo and Tencent Weibo with the ipad, iphone forwarding campaign to get a lot of fans, but if you now follow the same specifications to design an event, you will find that the microblogging user response enthusiasm will be less than before, first of all, it is difficult to find the user very exciting prizes, Secondly, too much activity allows users to draw fatigue, after all, the chances of winning is too small.

The third is to spend money to buy fans, in the development of the fan economy to this day, there are a variety of ways to let you instantly into the list of celebrities, spending money is one of the most direct and effective way. Brush fan professionals have a large number of zombie accounts, even the user's avatar, published content is no different from the real user, which makes a short time to create a super Weibo account created the possibility.

In this case, you can also believe that the company 40 days to create more than 200,000 fans of the microblog account, which has no water, or are all targeted customers? It's impossible to get so many fans in a short period of time, regardless of the recommended position, the activity, or the fans who buy it, not what the customer really needs, If a real 20W fan is a target customer for a high-end industry, the microblogging account may have more than hundreds of thousands of profit. I know a PR company, a well-known manufacturer of the official Weibo account is operated by the public relations company, allegedly they have invested a lot of prizes, funds to operate the activities, but the final effect is not so ideal, in their view of the current micro-blogging operation is actually more and more difficult.

There are few people in the country, and even Weibo channels have become a new channel for most PR companies, which is understandable. But if you want to gold-plated three-stream goods that are worthless, to deceive those who are silly and unclear, whether from business ethics or personal conduct is difficult to call moral.