The vane of the keyword: Search engine market share

By launching search engine keyword ads to cut into overseas markets, the consumer website is a powerful tool for capturing high-value overseas customers. But different countries search engine conditions, market share is different, and may change very quickly. The first time to launch search engine keyword ads have to pay attention to it?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

First, seize the country's main search engine, but also to take care of other. Take the U.S. market as an example, January 2009, Google accounted for the half search engine market share, about 72%,yahoo to 18% row second, MSN and Ask.com belong to the third echelon. Can be based on their own search engine market share to arrange the initial launch of keyword advertising budget. The figure below is a recent change in the market share of major U.S. search engines.

Second, pay close attention to each search engine input-output ratio, and timely adjustment. Speak with facts. The largest market share does not necessarily bring the best benefits to the business website. This is also related to industry, product, keyword advertising operation process and other factors.

Third, focus on the development of key words. For example, recently Hitwise companies have reported that foreign search engine users use a significantly longer length of keywords, using 5 or more than 5 keywords, the number of 2008 growth of 10%. Users with 1 or 2 keywords are decreasing. It means that users are getting smarter, and the more keywords, the easier it is to find what they want. The following figure is the change of the number of keywords.

--------------------

Welcome to discuss this topic with colleagues. Contact Xiong email:jamic2003@gmail.com qq:61949994 msn:bagsok2008@hotmail.com Personal homepage: www.xiwall.com

Foreign Trade recruitment