The vertical electric business needs the traditional course

CEO of Wine and Beauty network

"Double 11" although over the past half a month, but for the vertical electric operators say, it is more embarrassing, because at this moment, they are more in the clear inventory.

Interestingly, in the past, the clear inventory is under the line of traditional brands just contact the network when the main line to define the channel function, the vertical electric business can quickly develop in the short term, more because of "user experience" on the very place. For how to control inventory, improve supply chain efficiency to http://www.aliyun.com/zixun/aggregation/11359.html "> Control cost and other fields, then ignore."

The arrival of the capital winter, the vertical electric dealers suddenly discovered before the "user experience" is more and more like a castle in the wind, because there is no effective cost control, "user experience" is like a bottomless pit, it is crowding out a large number of electricity dealers, swallowed the electricity of the small profits.

At this time, the traditional enterprise operation of the advantages of the idea is revealed: basically any one set up a certain well-known traditional brands, have a considerable brand premium capacity, and its supply chain system are relatively perfect, cost advantages outstanding. Interestingly, this piece of electricity has been a short board for a long time in the past.

The advantages of the "user experience" are no longer available to consumers when they are normal as a company and cannot provide users with low-priced products and services beyond their capabilities and their corresponding "user experience". At this point, the user began to support those who can provide moderate "products" and "services" of traditional brands, the traditional brand in the network channel began to explode, and gradually occupy the advantage, which will undoubtedly further devour the vertical electric market space. Most notably, this year's "Double 11", the day cat sales of the top 10 brands, of which 9 seats from the traditional brand.

However, there are already electricity dealers who are beginning to make up the course. For example, red wine electric business wine U.S. network with the so-called "European Sixth Reich," said the financial giants Rothschild family, White Horse Zhungluzhuang main Rebuha, and Rafi, Mouton, Obiang, Bertris and other French traditional name Zhuang established a direct cooperative relationship.

Unlike in the past, this kind of cooperation is not based on price war, but more emphasis on the cooperation with the strongest upstream and downstream enterprises in the supply chain in exchange for the recognition of "industry circle". With this recognition, the electric dealers can get the support of more partners in the industry chain, and establish an effective supply chain system. At the same time, the electric business enterprise also can this kind of approval radiation to the consumer, lets the user more trust platform.

Luide, wine, the United States Network CEO, has been a network of excellence cto,1999 years involved in E-commerce, one of the earliest E-commerce practitioners, for the vertical electric business has a unique view.

(These views do not represent the opinion of this newspaper)