The vertical electric dealer yoho! has the goods to build Manhei rice bucking the trend to expand

Http://www.aliyun.com/zixun/aggregation/32866.html "> Billion Power Network News" March 28, billion power network learned that a few days ago, the tidal current of yoho! goods are being carried out warehousing logistics upgrades, The new warehouse covers an area of 12000 square meters and invests more than 5 million yuan.

Obviously, compared with the comprehensive platform such as Jingdong, the self-built warehousing logistics system is not the strength of the vertical electric business. Especially in the industry on the general failure of the vertical electric operators, yoho! the expansion of goods, it is inevitable that the money behind the operation of the ability and development logic is curious.

In this respect, Yoho! market director Ningian to billion power network said that the future consumption of energy will increasingly focus on the line, the vertical electric business in the Beijing-east, the cat as the representative of the comprehensive shopping district, there is still an independent development space. Therefore, it is necessary to perfect the supporting chain of warehousing logistics infrastructure.

Ningian that although Jingdong, the cat although the volume of large, category-wide, brand also more and more, but in some categories of supply chain control, and did not achieve the ultimate. In particular, the high-end fashion brands, in order to maintain their brand tone, but also in order to more accurately match the audience, not willing to enter the business Super platform. This gives the vertical electric quotient growth space.

"In fact, the most difficult thing to do in a popular comprehensive business district is to concentrate on the vertical crowd, not on the category," he said. Therefore, the future of the vertical electric business is to grasp the vertical consumer groups, so as to provide protection in the supply chain of the right to speak, forming a long-term differentiation of competitive advantage. "Ningian pointed out that yoho! goods do not treat themselves as a brand entity store clearance channels, but focus on highlighting the proportion of new products, such as many brand styles are exclusive or joint release. Even in the introduction of some brands, is from the product is still in the design of the drawing, the beginning of the selection, and in the sales link in the first time and the market to carry out effective docking, and thus ensure a higher inventory turnover.

Ningian also revealed that yoho! will tend to the future of the platform. However, unlike other vertical electric operators to make a comprehensive platform, Yoho! has to do is the trend of the field of vertical crowd platform, rather than emphasizing the category of expansion, because the struggle in the category is powerless. Vertical electric business transformation to do a comprehensive platform, in the flow and price, in any case can not match with the cat, Jingdong.

Therefore, yoho! will continue to focus on the trend of consumers this subdivision group. Yoho! March this year, the launch of the women's clothing channel, the company launched the trend of the magazine "Yoho! Girls", efforts to develop Chao women's market, intended to further deepen the impact on the vertical population.