The vertical electric trader appears to be in poor operation.

With the rapid development of electric dealers, the latest dynamic shows that the power of integration of the trend is increasing, the integration process is continuing to ferment. Recently, the United States announced the integration of its two major electric platform to merge, integrated into the "Gome online", and suning Tesco has not stopped the pace of mergers and acquisitions, the latest goal began to target the poor operators of the vertical. This year, a variety of electronic business information shows that the electric business sector due to some of the vertical electric business difficulties, has gradually triggered http://www.aliyun.com/zixun/aggregation/36437.html "> Integration tide."

Gome: two platform integration

For Gome, its electric business system mainly includes three major parts: Gome's online mall, Gome holding Bowser network and a close cooperative relationship between Dangdang. In these three systems, Gome Online mall and Bowser network belong to the camp of Gome.

Recently, the Gome Group officially announced that its Gome online mall and Bowser network two major electric platform will achieve a unified background management and resource sharing. After the integration of the Gome Online mall will be named "Gome online." Gome Online CEO Handepeng said: "As soon as next January will be able to achieve two sites to use a member account login, unified purchase and payment." ”

Data show that by the end of September 2012, Gome's total sales for 3.1 billion yuan, an increase of 160% per cent, Suning sales revenue reached 9.556 billion yuan (including tax), the year-on-year growth of more than 100%. Gome Unified two big electric platform, the intention is very obvious. "The main purpose is to expand the business category," Gome President Wang Junzhou said in an explanation of integration purposes. Gome Electric business has now dabbled in home textiles, home, books, drinks and other aspects.

Su Ning: Continue to merge

By contrast, this year, the momentum is Sheng Suning easy to buy continue to be in the power of mergers and acquisitions. September to 66 million U.S. dollars acquired maternal and infant supplies for the characteristics of red children, suning easy to purchase revealed that the red children and plantronics two sites to buy a rapid growth. After tasting the acquisition of sweetness, suning easy to buy a new round of the direction of acquisition, is aimed at female users of cosmetics, apparel type vertical electric business expansion, and so on.

Suning Tesco has announced that the first breakthrough category is mother and child and footwear. After the acquisition of the red Child, shoes electric business good buy is expected to be included in Suning easy to purchase system. There is news that good music to buy into the plight of capital tense, is seeking to sell, which coincides with Suning's easy to purchase direction.

Diversified, platform of the electric business integration, is currently implementing the "b2c++ entity shop" model of Gome, suning two major chain of expansion goals.