The Vice will feel

1. Economic impact on business

The essence of business is retailing, and retailing follows the economy. If the economy declines in the next year or two, it will have a big impact on the development of the business, and the Business-to-consumer pattern will shuffle.

Impact on the development of the Business-to-consumer: People will have two performance in the case of reduced income: cutting unnecessary spending and increasing the sensitivity of prices will lead to a luxury of goods, and the occasion will be badly hit, and will be developed in a way that is better than the one with a clear price advantage offline, Just as Amazon is growing at a high rate in the U.S. economy.

The shuffle of the business pattern: once the economic downturn, VC will close the door and holed up, the big business has already got the money foundation thick, can winter, can even use the winter to attack, further expand market share. And the business of small and medium businesses is affected by the economic downturn, without the help of capital, will die a large number.

2. Markets and profits

Look at the characteristics of goods, such as the nature of IT products is a thin profit competition incentive, can only do scale. Profit and scale, in most cases, are inversely proportional. Information society, standardized goods, services are similar, the first standard of consumer judgment is the price. A friend mentioned that offline businesses can coexist, there can be many giants. But this is based on geographically different conditions, the Internet is flat, from excellence to when, without a second, no transfer costs. The only bottleneck in logistics is to see who can cover more urban distribution.

What commodity characteristics can make profit: small public, brand, non-standard, although the standard but its own industry characteristics profit is not low, such as clothing, watches, diamonds, adults and so on.

Investment is also a kind of demand for the scale: input to technology, input to service, input to logistics, investment in promotion, etc.

3. Taobao Consumer-to-consumer Impact and impact

Taobao accelerated the development of China's online shopping market is the fact, but to say that there is no Taobao, online shopping market will not develop, it is too serious, but will be slower, better. Taobao users are not high-quality users, how many can be converted into high-quality users, to convert to the consumer, I played a big question mark. The quality of the users, and the quality of the consumer-to-consumer cultivated, is really a big gap. We all know, the problem is used to come out from childhood, grow up hard to change. In addition, the market must be this long, in the rapid development of Taobao, at the same time, killing the number of opportunities for the consumer. I am pessimistic, China is very difficult to produce its own Amazon, this point, Taobao work is not. I personally have no prejudice against Consumer-to-consumer, also recognized this model, I respect ebay, disgusted with Taobao, so.

4. Traditional Enterprise vs. pure

Wal-Mart on the line by the Amzon, retailer line but Newegg, not the strength is not a problem, but the attitude and turn costs. Even if there is a huge channel resources, how can it be used? Will it work? Can you use it well? Internal competition for resources within the enterprise is even more brutal than outside. I have a deep understanding of this, and only the pure one who has no other business support will be desperate. The traditional giant's resources are very powerful, the offline business is also huge, the very comfortable, will not do this line to be able to go down to the next thing, unless there is a business can seriously impact its own offline mode to make it uncomfortable. Continuous determination and investment, the introduction of professionals, internal balance and resource allocation, such changes, not to say on the line, nor by internal assessment mechanism can be solved. The American line of traditional giants, Amazon and Newegg ruthlessly smoked the mouth to wake up, and has not been able to make a strong counterattack.

5.B2C Combined Line

Such luxuries as diamonds and watches, and the need for high experience goods at home, require the cooperation of the online experience shop, which is also the work of the Guttelon, the Watch discount network, and the home easy to do or prepare to do. And like books, clothing, excellence; Vancl have all voted for the reader, the youth article, the effect is good, because see these half literature magazine's readership mostly is reads books buys the book, buys the brand clothing the high quality crowd. I work the first business is e country, many people know that e country 1 hours, but know that e-state more than a few offline supermarkets estimated that not many people. E Country at most when there are 13 supermarkets opened in Beijing offices, in addition to solve the problem of short time distribution, but also to their own retail profits, another infiltration into the office, the promotion also has a role, after all, in a long period of time, office workers or the backbone of the network shopping group.

There is a small problem: Red children do the directory is very successful, offline users are many, these users are dependent on DM and call center, and DM and call center costs far higher than online, the cost of long-term existence. I was determined to have this problem, the entity store users can not be converted to online, with membership system, electronic coupons, exclusive activities such as transformation is not particularly good, after all, consumption habits too deep-rooted.

The problem of 6.B2C mode

A friend of Google came up with a problem that the company has a large capital, a low return, a long time to invest, a business that is not cost-effective for the boss, investors and employees, and even lower than the traditional retail margins below the line. This question has not been deeply thought before, oneself completely is with the faith of the Business-to-consumer. But in other ways, from the outside, compared to search engines, portals, SNS, software, traditional real estate, and other industries with high market value and high returns to make fast money, the company is indeed a bitter and thankless industry, it has led to the problem of the company itself: the industry's high brain drain rate, outside people do not want to come in. The customer brings value to the enterprise, the investment person, the employee, and we bring the relatively few.