The video giant has not stopped trying to pay for the mobile end

Absrtact: Since the end of last year, Youku Potato, Archie Art and other Internet video giants have made 2013 will be mobile video commercialization of the first year of judgment, but in the user fees and advertising two modes of change, but invariably chose the latter. The reason is that the user

Since the end of last year, Youku Potato, Archie Art and other Internet video giants have made 2013 will be the first year of mobile video commercialization of the judgment, but in the user fees and advertising two modes of change, but invariably chose the latter. The reason, or the user fees and customs training and settlement issues. This has become the carrier of the sky-wing video advantage.

According to Nielsen's statistics, the 2012 Chinese network video potential user size is 370 million, in the Netizen's penetration rate achieves 65%. But paying users is only 40 million, accounting for 11.9% of the total network video users. But another noteworthy figure is that 82% of users do not reject fees, and the number of potential users willing to pay to watch video is up to 300 million.

But this cake is not so easy to bite. Archie Art CEO Gong in the previous interview, frankly speaking, for mobile video users charge mode, Internet video Enterprises in the process of cooperation with operators there are many interests, settlement problems have not been sorted out, this is also the model can not form the main reason for the scale effect.

But this for the telecom-born sky-wing video, the convenience of billing has become an advantage, prompting the company in 2012 to achieve profitability, the company also plans to open up mobile and Unicom billing node, further develop paid users.

By contrast, Youku and Archie are more interested in mobile client strategy. January 23, Archie Technology to provide technical support for the Qualcomm Video optimization chip officially on sale, and plans to be in Samsung, HTC, Lenovo, Motorola, Nokia and other brands of low-end smart phones installed in the use. Archie Arts program to take this deep in the low-end intelligent mobile video market.

The reason, a top three of the Internet video company insiders revealed that, although the site is now doing mobile video advertising, but at present, no one has won the advertisers on the mobile side of the large single delivery, mainly because of mobile devices, especially the mobile phone screen is small, Video site can not rashly display a large number of ads on the page, but also can not copy PC-side patch mode.

Therefore, when the video website waits for the mobile traffic to be realizable, it is necessary to innovate the format and display technology of mobile video advertisement.

In addition, the middle and low-end smartphone market has been the first concern. Archie insiders frankly, video, social, gaming three types of applications in the domestic low-end mobile phones have a very high rate of use, but video AV client in the low-end mobile phone has been the definition, loading speed and so on. Therefore, the purpose of improving the performance of the chip, in fact, is to stimulate this part of the user demand for video.

But in the long run, the video giant has not stopped trying to pay for the mobile end. As the Sky Wing video general manager Kangjian said, the existing "from the eye to flow, and then converted into income" business model is difficult to support the content industry to go down, must make quality content charges. The future of mobile video industry will be a "pay + advertising" parallel road.