The video lake of the reign of Huashan on the sword five hegemony

Near the end of the year, the annual television and video web site marketing bidding will be opened, the major satellite TV and CCTV has been the first to complete the 2014-year bid for advertising resources, its popularity is comparable to the smoke of the battlefield. Zhejiang Satellite TV tender Price is up to 1 billion yuan, the famous "good voice of China" in the third quarter of the title was Gado to 250 million yuan in the bag; Hunan TV's bid for a total of 1.758 billion yuan, and the Big Brother CCTV "news broadcast" six units of the total bid for up to 3.5 billion yuan, CCTV advertising Operation Center relevant responsible person said: " 2014 CCTV total bidding has been more than 2013 years of 15.881 billion yuan. In addition to the TV station this "fat", the Chinese network video This "cake" is also the main object of the advertisers are coveted. According to the release of the "2013 1th, 2, 3 quarterly China Network video market Monitoring" data show that the Chinese network video market Q1, Q2, Q3 advertising revenue is 2.43 billion yuan, 2.88 billion yuan and 3.25 billion yuan, at such a steady rate of growth, as at the end of 2013 to break through the 10 billion mark will be close at hand, and the next two years will also show high growth. In the face of such a situation, to rotate next year's big plate market, then the end of this year's video industry marketing promotion will appear to be extremely important. If the TV bidding will be "a fierce competition in the forefront of war", then this year's video website Marketing promotion will be more like a "martial arts Congress." The so-called "people in rivers and lakes drift, must have a unique skill", want to long for the river, it is necessary to have their own unique skills. To excellent cool potatoes, Archie pps, Tencent Video, Sohu video and music network as the representative of the five video sites as the five martial arts experts, after several years of development, the basic has formed a unique secret of a vein. For more than 2014 years of market competition, the family will undoubtedly devote their full efforts, following the Archie Art PPS this month 1st in Guangzhou, 2014 Marketing Resources Promotion Conference, November 19 Le video network of five marketing headman station also held in Chengdu, is learned that the November 27 Xiamen station is also about to start; November 26 Tencent video Beijing Promotion Conference, November 28 Excellent soil Shanghai Promotion Conference, the five major video sites collectively together ushered in the "Promotion week." In the video site 2014 all the disclosure of the strategy, let us based on the information available to speculate first, to see how the strength of each home, what are the best. Archie Art--Dali shi Zi Duan yu: six vein god Sword + North The Magic martial arts first moves the love odd art to be let the human front light, the main art of entertainment solo broadcast love Odd art not only shout loudly, "End distribution", "3+3", "Four in one" and so on one style also dance has a model, especially the current most popular " Where's daddy? "and Hunan TV's" Happy Camp "" Day up "also income bag, including dozens of popular TV dramas and 19 of South Korea's hottest variety show, a time quite Dali Duan Yu six-pulse God sword" Shong "momentum ... And Duan Yu mainly rely on the northern ghostAbsorb other people's internal force similar, Archie the flow of more from "Godfather" Baidu's strong support, comprehensive combat effectiveness is Archie art at present the biggest weakness. In the 2014, Archie to buy a large amount of exclusive entertainment copyright content, coupled with its huge flow advantages, the ambition of the martial arts is self-evident.　　However, from the 2014 strategy, there seems to be no significant improvement in the relatively deficient areas of love and creativity, such as big play operations and original homemade programmes, which may be a weak link for rival attacks. Excellent cool potatoes-West crazy Yang: black iron and sadly palm Youku potato involved in many fields, a beautiful merger case let its reputation, like Yang too set the world martial arts in one, plus a huge double platform mass flow, let it as Yang over Xuan Tichong and sadly palm powerful power, make the enemy shudder. Compared to the other four video sites, and Yang had the same self-improvement independent development of the excellent soil to avoid the most expensive cash flow of the copyright content and boutique-made programs, and play their own multi-platform content all-inclusive advantage, the main focus of the multi-screen strategy. Youku potatoes, which will be held on November 28, are now announcing the theme of "multi-screen influence", which will continue to be a multi-screen strategy in 2014. However, like Yang, although the number of martial arts complex, deep internal force, but the single arm of the defect is always its Achilles heel. Although the excellent soil its content resources are many, but rarely let the person before the light of the moves, the overall unicast resources, original self-control compared to the other three home also not dominant. As the content of the king's online video site, if the other competitors to fully adopt a similar Archie art of the exclusive content strategy, this is undoubtedly a very big pressure on the excellent soil. It remains to be seen, therefore, how much real influence the "multi-screen influence" it will continue to carry out in 2014. Le Vision Network-make Fox Chong: Absorbing star Dafa + solitary Nine swords make Fox Chong and the network seems to have a natural genetic affinity. Similarly born grassroots no background can say, Ko handsome Duan Yu Zhang Mowgli and Xiao Li Tan said, even if Yang had at least a sovereign father, can make Fox Chong? Even parents do not know who, grassroots to the extreme, this is the same as from self-made music network. Second, make the Fox students are full of creative ideas in the mind to subvert innovation not to take the ordinary road of the idea of a good youth model, this and the Music network "video industry subversive" image again coincide. Starting with the first video site to buy copyright, to put forward the "platform + content + Terminal + Application" of the music view ecological vertical industrial chain integration layout, to the industry's first Super TV, and then to join hands with music film layout movie big screen, and recently spread the horizontal acquisition of flowers film and television infiltration content ring, Every step of the video network seemed so incomprehensible at the time, but just a few months later, Archie also launched its own box and smart TV, Suning acquisition PPLive clearly said to learn music video network, and even the traditional media has been slow hot also finally threw an olive branch to the music network. It is reported that the trend and development trend of mergers and acquisitions in the industry seem to indicate thatThe eco-model is being imitated by more followers. The growth of the music network, as the Fox rushed to the life of the river, the top of the siege by the noble family of the way forward, ten years of perseverance has finally been repaired to fruition. Acquisition of the star Law, wide collection of copyright to establish China's largest film and television rights Library, with 100,000 YU GIU TV series, 3,000 more sports events, 5,000 dozen film, 2,800 anime, nearly 40 American drama, 2014 Toupai 700 set of homemade drama, with the industry's first full type of content covered with smile. The recent music network Chengdu Station Marketing will be the exclusive acquisition of a full year of art "I am a Singer" the second quarter of the Internet copyright news, and the resounding "exclusive broadcast", people can not help the 2014 video network in the content of the marketing action produced a lot of Lenovo. And the music of the ecological is more like a solitary nine swords, tricks seemingly ordinary but the murder of infinite, any 18 of your weapons can not be a variety of tricks I do, "boutique content + five-screen linkage" Sword walk slant unrivaled Martial Arts. Tencent video--ming Zhang Mowgli: nine Yang Martial Magic + great diversion Zhang Mowgli is the Zhang of Wudang faction head of the Shisun, Foster is Ming Golden Lion Wang Xieson, and then learned the most powerful nine Yang Martial, the great diversion and Taijiquan three martial, regardless of the background or their own skills are no one can compare. He is much more appropriate than the Tencent video. Tencent video is China's largest Internet enterprise Tencent's core business, relying on the huge advantages of Tencent, I believe that any video site can not be overlooked. On flow, Tencent Network, QQ, space, micro-bo, micro-letter channels, such as the diversion capacity of the channel is not a time of Baidu; on the financial resources, China's most lucrative internet enterprise Tencent to do the backing, but not alone; on resource, Tencent Entertainment, Tencent Weibo, Tencent News and other years of industry accumulation Tencent video in the excellent content of procurement and self-control has laid a solid foundation. So, although it is the latest online video site of the five, but the development of Tencent video is rapid, only a year to enter the first camp. After the merger of the industry, Tencent video status has been strengthened, to achieve the highest number of single platform coverage, its momentum is almost excellent soil. 2013, Tencent video in the operation of the big play outstanding performance, "Hot Mom" and several of the solo play large drama frequent refresh the fastest billion record. In the original homemade program, Tencent video from the beginning is to take the beginning of a relatively high quality of the route, directly with the television industry relatively top professional team cooperation, Hua Shao "big", Aya "Love ah Happy men and women", Yang Jinlin "night Talk" and other programs are very good. In the homemade net play aspect, cooperates in is launching "I for the Palace mad", cooperates with Gionee "Happy elife" also in the industry formed the not small influence. The 2014 Tencent video strategy has not been announced, however, the current trend of development speculated that more than 60% of video site traffic is still from the TV series, so you can be sure that Tencent's video in the big play will only increase the amount of money would not be reduced, if they also learn Archie Art exclusive buyout and do not distribute, then will be surprised by otherFour families in a cold sweat. In the deep pockets of the Tencent department, it is very possible. The original content, Tencent Video will continue to carry out its original strategy, but has revealed that the November 26 in Beijing, its first promotion will be announced in a major news. The relatively weak mobile end seems to be the only short board of Tencent's video, but with Tencent's micro-letter backing up, the layout of the mobile end seems not too difficult for Tencent video. Sohu Video--Li Yu Huan: Small li knife knife see blood with Li Yu Huan to analogy Sohu video again suitable but, small Li knife knife see blood. Sohu Video to go the route is obviously not the direction of all-inclusive, on the flow, on the content, the financial resources seems to be not the strongest, but over the years to accumulate entertainment resources, so that Sohu video to become five video sites to understand the entertainment circle of competitors. In the original program and copyright comprehensive arts often have a distinctive highlight incident, causing the industry sensation, out of a set of their own unique route. "The Cock Silk man", "The Card House", "The Good voice of China" ... This is one of the most popular episodes and comprehensive arts, Sohu Video is the exclusive resources. And based on these exclusive resources, Sohu Video has launched a series of peripheral derivative and operation, is to maximize the promotion of their own brand influence. At the same time, by Zhang Zhang personally sits Sohu Video is a set of Sohu all advantage resources. According to the current information, Sohu Video this year to highlight the theme of entertainment gene and media strategy, this has to let people think of "good voice in China," the singing variety of the pronoun. By virtue of the first two seasons of copyright purchase, Sohu Video entertainment status has risen significantly, and "Good voice" derivative program production, but also let Sohu video media platform attributes more prominent. Although the small Li knife is fierce, but only suitable for singles alone, team fight I am afraid that is powerless. For the long-term development of video sites, the overall strength of the competition is clearly all-round. Although the development of homemade programs and advantages of the comprehensive arts is not bad, but only by virtue of "good voice" and one or two of homemade dramas, for Sohu video is clearly not enough, the two plate content of user coverage and ratings instability is also blocking Sohu Video deepening platform development of the largest button system. 2014, Sohu Video can have a breakthrough, we still need to wait and watch its change. After several years of industry integration and high-speed development, the pattern of online video market has been basically clear, to excellent soil, Archie art, Tencent Video, Sohu video and music network as the representative of the five video site competition will become the focus of the future industry. It can be predicted that the 2014 video industry will be a full-scale confrontation of the Super Corps, compared to the first two years of the little and local wars, the war will undoubtedly be unprecedented. In 2014, can you continue to defend the status of Archie, the acquisition of PPS after the double boxing Joint force can show the power, the content and five-screen music can be combined to create a 1+1>2 miracle, Tencent Video will be full force overtaking? Sohu Video can continue to write sound myths, let us all look forward to the answerThe announcement!