The video website becomes the biggest winner of the spring Festival

"Youku each Taiwan evening Gala total playback volume of up to 120 million", "PPLive website year of the Snake Spring Festival gala 350 million", "" Sohu Video Spring Festival File Festival matrix in 7 days to play the amount of broken billion, "" Thunder to see the Movie Network box office revenue million "," Archie Art Spring Festival Gala content cumulative increase of more than 200% "...

After the Spring Festival holiday, a report card from the video website makes other internet peers envy. In the long holiday during the brush micro Bo Weibo, fewer people, online shopping fewer people, and even the internet to spit out the people are also less, which makes the video site became the biggest "winner" of the long holiday.

"Bright" long holiday transcripts

According to the Archie Art data show, compared with 2012, its Comprehensive Arts channel Spring Festival Gala content during the Chinese New Year (Eve to arrest) the cumulative increase of more than 200%. Among them, in addition to the CCTV Spring Festival Gala continued to maintain high-speed growth, the snake of the Big satellite TV Spring Festival Gala The rapid rise of the network has become a key factor in the emergence of the comprehensive art. Data show that in the Archie art platform during the 2013 Spring Festival (New Year's Eve to arrest), the provincial satellite TV gala shows the cumulative number of episodes compared to last year's growth rate of up to 221.6%, this data is much higher than the 75.6% of CCTV's growth rate. The rise of the satellite TV gala has made the CCTV Spring Festival Gala "The Spring Festival" a "water mat" for many Chinese New Year holidays.

At the same time, Sohu Video recently announced, for the spring Festival to build a comprehensive arts and other parts of the main video content of the "festival matrix" in 7 days to play the amount of broken billion. In the comprehensive arts channel, Sohu Video continuously non-stop direct hit 19 big TV stations 21 Spring Festival Gala, the data show Sohu Video to promote the year of the snake in the video platform set a new high, up to arrest, video playback volume of nearly 50 million, than 2012 on demand data growth of about 50%. In addition, PPLive also three consecutive days of the entire platform overnight live with netizens to celebrate the year of the Snake Spring Festival, live audience cumulative over 150 million, the total platform of more than 350 million. PPLive website through its official micro-blog released "PPLive Gala Live Index" show, CCTV, Oriental TV, Jiangsu satellite TV Spring Festival Gala program ranked PPLive Interactive live TV program first three.

In addition to the Spring Festival Gala has attracted netizens in pursuit of online video sites, a variety of lunar films also helped the video site. According to the Thunder to look at the introduction, during the Spring Festival during the family reunion moment, the Lunar New Year blockbuster with favorable opportunity to harvest a considerable "network box office." According to data shows that during the Spring Festival, many New Year's big films have online thunder to see the network High-definition Cinema platform pay channel, the network box office has been more than million.

Video site "No Holiday"

"Online video sites are the least affected by a long vacation compared to other internet areas," he said. Liangmingliang, an Internet analyst, said in an interview with the Southern Daily News reporter. "While everyday netizens may have social networks, website information and network video and other aspects of the application of mixed use, will not obviously feel the dependence on the online video site, but when the long vacation such a special time point, many netizens found that really can keep them and the Internet connection, may be only video site. ”

According to the South Daily reporter from the third party website traffic statistics website Alexa, although most of the domestic site in the Spring Festival holiday "per million people average number of visitors" this data has declined, but relative to Jingdong Mall, Sina Weibo, Youku's fall during the Spring festival holiday is much lower than other types of websites.

As early as last May, iresearch Eric data showed that online video coverage of internet users for the first time surpassed the search service jumped the first Internet applications, nearly 96% of households and office users using online video. And compared with other Internet applications, online video site holiday "Do not leave" this feature, highlighting the different types of Web sites in the introduction of traffic and user loyalty to the attraction.

"People who have done Internet content know that a sharp drop in traffic during a long vacation is a headache but there is no good solution to the problem." Now the performance of online video sites during the long holiday seems to be a good illustration of why many internet giants are so valued and invested heavily in the field of online video. Liangmingliang added.