The vigorous development of hand tour shows exuberant vitality, end swims have moved to market

Rely on a strong funding volume support, the end of the enterprise can actually support and acquire small hand tour research and development team, plus rely on their own good brand influence, in the right time to achieve rapid transformation.

"After last year's capital market mergers and acquisitions, this year's hand parade should have been cold, right?" "But if you have participated in this year's Forum on Joy (China International Digital Interactive Entertainment, hereinafter called CJ), I'm sure you'll be tempted to dismiss it."

In the CJ exhibition, the reporter learned that in the hand tour company continues to introduce new, the original main business for the end of the tour and the game company, also have to carry the latest hand tour of the exhibition. Whether it is a long time in the industry giants, or the newly established industry recruits, have invariably looked at the hands of the market.

End-trip stagnation and transformation

According to the Chinese Association of Sound number of games, China new game research and international data Company jointly written "2014 1 ~ June China Game Industry Report", the first half of the Chinese game market real sales revenue reached 49.62 billion yuan, an increase of 46.4%. One of the client game market actual sales income of 25.57 billion yuan, the actual sales revenue of the web game market 9.18 billion yuan, mobile game market actual sales revenue of 12.52 billion yuan.

Although from the sales figures, the end of the game still occupies half of the entire market, mobile game sales revenue is less than half of the end of the sales revenue, but the mobile game market growth, enough to shock the industry.

In the first half of this year, the end of the market sales growth rate of 9.8%, for the first time in nearly 6 years slipped to single-digit, and the hand travel market sales growth reached an alarming 394.9%. In the first quarter of this year, for example, the domestic actual launch of the client online games only 27 paragraph, the same period only 360 mobile phone assistants launched the hand of the production is almost 500~600 paragraph, the gap can be seen.

For such a dual-day market situation, the veteran gaming company, the chief executive of West Hill, Zou, apparently sits down. "Remember a few years ago, as a representative of a traditional game manufacturer, I was invited to attend a meeting, in fact, I feel the psychological pressure is very big." Because in recent years, with the rise of the Hand tour, our company has become a ' tradition ' synonymous. "Zou said.

In order to avoid "by the tradition", this CJ exhibition, the West Hill home did not take the housekeeping work "Swordsman Love 3" exhibitors, but also announced 12 hand Tour products, announcing the company in the active to the hand tour industry transformation.

Emphasis on the concept of operation

In the words of Zou, the end of the tour company Transformation Hand tour, like "Carpenter to iron, even if you are the same as the level of the original LU ban useless." ”

In this regard, CEO H. Explained in detail: "Objectively speaking, the mobile era, the market rhythm faster, while the end of the enterprise structure is large, slow transition." Subjectively, the technology, distribution channels and modes of the end-travel enterprises are different from those of the hand-travel industry, and the layout is slow, and the end-travel enterprises have a dilemma in the market competition of the Hand tour. ”

Founded in 1999, the game Operator Network Dragon Technology, since the end of last year began to gradually quit the game industry. The company, which famous the game "magic Field", once tried to turn to the industry through the product of "91 assistants". However, because of the serious loss, the net Dragon at the end of 2013 to sell 1 billion U.S. dollars 91 assistants, then began to lay off the game, and gradually quit the market.

The CEO of Shanhu is more blunt, technical problems are not really a real problem, the core or product concept. The hand plays the family group and the end swims, the page plays the family to have the difference, in the past does the end swims experience not necessarily to be OK, therefore the entire team must unceasingly try the mistake. Therefore, the core or product concept of the transformation, to make a real based on the mobile side, so that mobile phone users feel fun game.

The story of another big-fish giant network is also very demonstrative. Giant network in March this year set up a hand tour company Giant Mobile, deliberately looking for the Shanghai Mei Feng game veteran Xu Bo as vice president. It is understood that Shanghai Mei Feng is well-known heavy hand tour developers, in the recent announcement of the 441 million yuan to buy Shanghai Mei Feng 49% Equity.

The opportunity to end the tour giants

Although the end of the company faculties hand travel difficulties, but H. that, with strong funding volume support, end-travel enterprises can fully support and acquisition of small hand travel research and development team, relying on their own good brand influence, in the appropriate time for rapid transformation. Therefore, the end of the enterprise can still achieve "perfect turn".

Take the palm interesting technology as an example, in the case of active mergers and acquisitions, palm-fun technology in 2013 to achieve operating income of 381 million yuan, an increase of 68.84%, achieve net profit of 154 million yuan, an increase of 86.66%. The goal of Lia Wenbin, the chairman of the technology company, is that the target is 2 billion yuan in 2016.

Only in the second half of 2013 began to force the perfect world of travel industry, the first quarter of this year's business has accounted for the company's revenue 15%, compared with the four quarter last year, a 5% increase.

However, the report of the Yi-chi think-tank that the industry outside the enterprise mergers and acquisitions of the risk can not be ignored. Because this kind of enterprise lacks the internet gene and the technical team, the acquisition after the merger difficulty is big. In addition, the majority of hand-travel companies rely on a single product to support the company's revenue, follow-up products can be successful there is uncertainty.

Even miss the tide of Hand tour, H. Do not think that the end of the Giants are "must have no food to eat." "The current market share is still the largest, the end of the product revenue is also the most stable, which gives the end of the company more time transformation." In addition to hand travel, there are many platforms to do, such as television, wear equipment. ”