The virtual operation license causes the layout suspense to arouse the parties conjecture

Silicon Valley mobile, telecommunications and Unicom are announced on the official website, officially launched the Mobile communications resale business pilot work. In the Ministry of Industry officially issued a circular on the launch of mobile communications business pilot notice, half a month later, the three operators almost at the same time publicly announced that will launch the mobile communications resale business pilot work, which means that the Ministry of Industry's previous release on the mobile communications resale business Pilot notice officially at the operator level began to A few days ago, the three operators also issued announcements announced the recruitment of mobile communications business partners to resell. Industry believes that this actually means that the virtual operators began to apply for licences, the first batch of licences issued into the countdown.


　　


learned that the mobile resale business pilot work is quite popular with the market, is willing to apply for mobile communications resale business pilot enterprises up to fifty or sixty. Industry forecasts the higher voice of the Enterprise for Di-letter, audio, Gome, Suning, Beijing, and so on, as to whether the decline in tariffs has become an important topic of debate among experts.


　　


scramble for escalation, the first clue


　　


for the three major operators, in order to be in the future market competition more discourse power, the current stage of the market layout is very important. Therefore, the virtual operator's licensing on the one hand to the people to enter the monopoly industry opportunities, on the other hand, the three major operators choose partners to provide a platform. According to foreign experience, the successful virtual operators are playing the role of innovator and the vacancy, such as British Virgin, and the negative example is the introduction of virtual operators 11 years of Hong Kong, because of the price war, virtual operators in Hong Kong is already in a non-existent. Therefore, the three major operators, whether for industry development or their own growth considerations, should choose to complement their partners.


　　


because the premise that obtains the virtual operator license plate is grasps with the foundation operator's contract, therefore, the virtual operator license plate's initiative completely falls to the three big operators hands. The three major operators issued the announcement that welcome to meet the requirements of enterprises to carry out mobile resale business, this is the Ministry of Industry issued a pilot notice, the policy at the implementation level of the real landing, the three operators began to recruit partners, that is, virtual operators of the big screen, this is a new starting point for the


　　


Although the three major operators in the bulletin said that the official launch of mobile communications resale business pilot work, and invited to meet the requirements of enterprises to negotiate, but it is noteworthy that in the docking mobile resale enterprises, the three major operators identified different functional departments, namely: China Mobile Procurement Department, the Public Customer business Department of Chinese Telecommunications, China Unicom Headquarters Supervisory Services Department. Unicom made it clear that the letter of intent will be accepted by e-mail, do not accept face-to-face contact, will be completed before June 20 this year to contact the first batch of intention to enterprises. Industry experts believe that different docking departments means different ways of cooperation, the three major operators of the layout is fully integrated with their respective characteristics, can be said to have their own consideration.


　　

Who's
the flower? Channel business is full of confidence


　　


private enterprises into the telecommunications industry gate, which will get the virtual operator license plate, became the topic of hot discussion in recent time. Ministry of Industry issued "on the launch of mobile communications business point of the work of the circular", clear pilot to promote the working time requirements: operators to be announced by June 1 before the contact unit information, before September 17 with at least 2 to sign the sale of non-exclusive contracts, so there is expected to be at least 6 of the resale enterprises appear. As competition among operators intensifies, analysts believe that reselling contracts with different operators is a small probability event, but the recently confident Gome said, "We are (3) will do it."


　　


can successfully obtain a license, the enterprise or must be specific three hardware requirements. First of all, in line with the Ministry of Industry "on the launch of mobile communications business point of the work of the notice" access conditions. The conditions of the pilot enterprises are limited, private capital is not less than 50% of the proportion of the company's capital, and the single largest shareholder is a private capital company (excluding foreign investors and Taiwan and Macao businessmen). Domestic private enterprises listed abroad, the proportion of their foreign equity should be less than 10% and the single largest shareholder for the Chinese investors, which means that the most threatening Tencent will not be eligible for the application, and Baidu, Ali and other funds with complex structure of the Internet enterprises or the possibility of a low bid success.


　　


Second, the so-called mobile communications resale business, is from the basic telecommunications operators with mobile networks to buy mobile communications services, repackaged into its own brand and sales to end users of mobile communications services. Therefore, the virtual operators must first have a large number of stores nationwide, and can directly serve consumers. Therefore, industry experts Xiang forecast, the first batch of successful bidding enterprises are the most likely suning, Gome, di-letter such hardware clearance, high visibility, influential enterprises. In this connection, di-tong related people said that if the progress is smooth, will be in the market segments, and focus on product price advantages.


　　


third, the basic operators will have to apply for the long-term strategy of the enterprise as another important factor in the cooperation. In fact, the virtual operating licence has a strong appeal, but the market cake is only "look beautiful". Telecom industry has the characteristics of large foundation investment, long recovery cycle and long sedimentation cycle, although the virtual operators do not need to build wireless transmission infrastructure, but the pilot scheme has clear requirements for the service quality and safeguard measures of virtual operators. To improve the entry threshold is to ensure that people can truly adapt to the virtual operators of the market operation characteristics, to avoid "false entry". Even some companies just hold a "try" attitude to apply for a licence, the result is: both occupy the industry resources, but also to the basic operators left a problem, this may be people do not want to see.


　　


targeted, suspense repeatedly


　　


to the people's capital to open up mobile resale business, will inevitably affect the existing operating market, but the impact of geometry has yet to be demonstrated in the market. Liang, an independent telecoms analyst, said that companies that applied for resale could hardly survive by simply moving to a mobile-phone resale business. Telecom expert Xiang said that the virtual operators of the three operators of the performance impact will not be very large, "how to complement" to become the key to cooperation.


　　


The three major operators based on their respective technology, business, market differences, in the selection of partners will be targeted. China Mobile has a huge total number of users, and has mastered 90% of the channel resources, just fixed network business resources are deficient; China Unicom although 3G technology and internet speed has advantages, but its short plate in the distribution channel resources, product brand has not been able to scream; China Telecom is the lowest of the three major operators in the overall market share, However, the network coverage rate of the two networks is the first one with three. Therefore, in the face of the market competition, how operators choose to test the wisdom of the market layout. There are even media forecasts, Dr. Peng may be more suitable for China Mobile's "appetite", while the audio communications, Di-letter and other enterprises, its own channel resources rich, mature, coupled with the rich experience in the communications industry, it is more likely to be China Unicom and the Chinese telecom's favor.


　　


because the size of the virtual operators will not be very large, industry experts are expected to do at most 3% of the scale, so pay attention to the market size of the telecommunications industry, virtual operators of the impact of limited operators, after all, it needs to lease bandwidth from the operator's hands and other resources. National Securities Information Service industry analyst Wang said that the pilot requirements for resale enterprises must establish a customer service system, and the basic operators of the operating system can not meet a variety of virtual operational requirements, so there will be third-party system integrators to provide the corresponding operating platform, which will provide operational support system providers to form a positive. Three network fusion expert Wu Chunyong said, the operator level of competition, coupled with the intervention of private capital of the third party, the civil investment into the telecommunications industry will accelerate the process of competition, "consumers will benefit." Liang said that in the existing tariff system and network clearing and other frameworks, left to the virtual operator Price room is limited, the actual can not bring too much price.


　　


private capital into the fall of the policy of the communications industry, let the private capital accelerate into the pace of telecommunications, to "virtual operators" to participate in market competition, will undoubtedly become the industry reform and development, a major bright spot of the telecom tariff reform.


　　


Original title virtual operator license to cause speculation channels of the dispute caused by the layout of suspense