The Wall Street Journal recently made a comprehensive analysis of the company.

-About Alibaba

Alibaba is currently China's largest E-commerce company, its three major sites: Taobao, day Cat Mall and Alibaba website. Alibaba has hundreds of millions of users, and the number of merchants reaches millions of. Alibaba accounts for 80% of China's online shopping market, trading at 240 billion last year, surpassing ebay and Amazon combined.

-Alibaba market value

SoftBank is currently the largest shareholder in Alibaba Group, with a stake of 37%, and Yahoo as the second largest shareholder, holding 24% per cent. Mr Ma holds a 7% per cent stake, but according to the structure of Alibaba Group, Mr Ma and other executives have the absolute right to appoint board directors.

-Share allocation of Alibaba Group

SoftBank is currently the largest shareholder in Alibaba Group, with a stake of 37%, and Yahoo as the second largest shareholder, holding 24% per cent. Mr Ma holds a 7% per cent stake, but according to the structure of Alibaba Group, Mr Ma and other executives have the absolute right to appoint board directors.

-founder Jack Ma "Worth"

Mr Ma's 7% stake in Alibaba Group is worth about 4 billion dollars. According to Hurun's 2013 list of China's richest men, Mr Ma is ranked 29. If Alibaba's IPO is followed by investors, Mr Ma's worth will continue to rise.

-The challenge of Alibaba IPO

Alibaba is expected to raise $15 billion trillion in the IPO. Such a huge deal requires Alibaba to tell investors a very moving "Ali story". In addition, Alibaba now faces other challenges:

1) Mobile

With more than 600 million smartphone users in China, the outlook for the mobile market is huge. But as Alibaba's biggest competitor, Tencent Weibo has 330 million mobile users. Two companies are now sparing no effort to increase their investment in the mobile sector. Alibaba has been involved in areas such as mobile communications applications, search and portals, geo-navigation services and social media.

2) Monetary Fund

The financial industry is a new frontier for Alibaba. Users can use Alibaba to pay for a movie ticket and pay a rental fee. Alibaba's surplus treasure fund has now raised 87 billion of billions of dollars, giving big Chinese banks a sense of competitive pressure and a touch of their interests.

3 Selling fakes

Many brands say that fake goods from Alibaba's websites, especially Taobao, are rampant. If Alibaba succeeds in its IPO and goes to the world, selling fakes will tarnish the company's face. Alibaba says it has spent millions of of dollars over the past year fighting fakes.