The War of Chengdu Online Games (2): The way of self-help in the time of hand travel

"In the rapid development of the hand, some of Chengdu's hand tour companies, and even the whole of Chengdu, may become the new leader," Xiangnen Capital investment vice president of the titanium media, said they are closely watching Chengdu Hand Tour enterprises. But for entrepreneurs, chances are fleeting. "Deng Hai/Titanium Editor" Titanium Media reported yesterday, "Chengdu Online Games: Years of work, once dream broken" sparked a lively discussion, different views. Investor Tingchenling commented that Chengdu's game team developed well, cost cheap, but weak operation and planning, lack of international experience, the game industry's latest trend to accept information more slowly than the north. How these disadvantages become advantages, a set of Western entrepreneurial team is still pouring into Chengdu, Chengdu is not a suitable place to do the game? The market for mobile gaming, which is being rapidly amplified, may be offering another possibility, but it will take time to test. Well-known hand tour manufacturers Gameloft has set up early in Chengdu Branch, the former Shanda specializing in hand tour and page tour of Chengdu Calvi Technology Co., Ltd., only in less than half a year, in Chengdu, the acquisition of 7 mobile Internet development team. At the same time, many Chengdu local growth of entrepreneurial companies, also began to emerge. In February this year, Chengdu Nibiru Technology Co., Ltd. "Imperial Trilogy" in the "King Empire" in the online only three days, on the Apple App Store in China's best-selling first. Then overtook the "Angry Birds" and other well-known hand tour, refreshing the Chinese developers new record, the Apple App Store in the U.S. region ranked first in the income list. Similar situation also appeared in Chengdu Digital Sky Technology Co., Ltd. and other products produced. In fact, this year has a variety of Chengdu-made mobile phone games, long-term occupy the top of the list of major application stores. "In the hand of the rapid development of the present, some of Chengdu's hand tour companies, even the whole of Chengdu, may become the new leader, Xiangnen Capital investment vice president of the titanium media, said they are currently closely watching Chengdu Hand Tour enterprises," Meet the right project, have the opportunity to vote! " ”。 Overseas Titanium Media has previously reported the "Chengdu Online Games: Years of work, once dream broken" on the story of Chengdu online games more and more tangled road. In the process, however, some early-awakening game makers are starting to move around like hand-swimming or directly into their hands. September 2003, China Mobile launched the operation of the service of the Hundred Treasure box function business, announced the formal commercialization of hand tour opened. January 2004, The Hundred Treasure box game began charging operation, the number of products in a year increased to more than 1500. Chengdu's hand-travel manufacturing also began exerting force. August 2004, joint public records software (Chengdu) company successfully transplanted the famous arcade game "Alloy Warhead", in October in China Mobile hundred treasure box on the line, sales have once ranked first. Also in 2004, Chengdu Yi Hai Network Technology Co., Ltd., began to start the country's first mobile phone and network games interactive platform. China Mobile Treasure Game start of the first year, the Chinese Hand tour marketScale of more than 800 million yuan, an increase of 150%. 2005 China Hand Tour market size reached 1.441 billion yuan, of which Chengdu share of 40 million yuan, although relatively few, but because the development of relatively decentralized, 40 million yuan performance can still make Chengdu ranked the forefront of the country. It is noteworthy that in the hand tour of this 40 million yuan sales, 90% Export international market. Hand Tour Developers more value the reasons for overseas markets, and we have mentioned the dilemma of online games developers similar-channel by card, can only find another way out. As with other telecom value-added services, the development and operation of the hand tour, take the SP (service provider) and telecom operators to share the proportion, and then the SP and CP (content Provider) to split or buy out the product mode. Although compared with other telecom value-added services, the role of CP in mobile gaming is more important, but still in a position of absolute disadvantage, so the hand tour developers in the entire link profit is not much, still in the whole food chain at the bottom. According to Iris Market Consulting survey, in 2005 China's mobile gaming market revenue, the SP's revenue accounted for 47.1%, followed by mobile operators accounted for 35.7%, the CP status of the game developers income accounted for only 13.3%. Bupobri with the advent of smartphones and gradually become popular, before the game in the field of hand tour has been broken again, because the operation of the hand tour platform changes, has restricted the operation of the Chengdu Game industry Short Board, currently in the mobile Internet, the traditional SP gradually withdrew from the stage of history. Now hand tour developers can completely according to the need to upload the game to Android, iOS and other system stores. At the same time, through the application platform to promote the rapid accumulation of popularity, players can also be used to feedback the use of the platform, developers can improve their work in time, this to the technology of Chengdu game developers are undoubtedly the most adept at. Although there is also a split, for example, iOS in addition to the developer more than 90 U.S. dollars registration fee, but also divided into 30% of the turnover. But this with the net swims or SP big line of the hand tour of the time compares, already do not know how many times better. So, a lot of enterprises feel satisfied, feel relieved. China Zhing Games Co IDC released 2012 1-June "China Game Industry Report" shows that in the first half of 2012, China's number of hand users 78 million people, an increase of 70.9%, It is expected to reach 98 million by the end of this year, while the Chinese hand tour market real sales income of 1.26 billion yuan, compared with the first half of 2011 54.4%, the growth rate is almost 3 times times the traditional large client game. From 2003 to 2011, China's mobile gaming market grew at an average annual compound growth rate of 147.9%, according to the China Business Report. More people boldly predicted that the 2012 domestic mobile gaming market size of about 6.2 billion yuan. Such a big cake, no points? What to do? At this time everyone thought of knives and forks. At the same time the old order had been broken, and the new Order had not yet been established, the new big guydid not form. There is cake, there is a chance, so we can't wait to take the knife and fork. Split it! No, Rob! Each cock silk may become Gaofu overnight, the equality of opportunity, as well as the expectation of the future, let the hand tour development quickly hot up. In addition, VC, PE also began to focus on Chengdu, "Now Jingwei create a basic monthly will send people to Chengdu, and sometimes stay for the last three or four days, they came to explore the project." "said another venture in Chengdu, the head of the company. This not only reflects how hot Chengdu is now, but also explained that now with the past when the time is different, hand tour no longer seems so lonely. Huaqing, deputy director of the Chengdu Hi-Tech Zone management committee, said in a media interview that the High-tech Zone has introduced 64 venture capital institutions, more than 33 billion funds and entrepreneurs docking. This includes the hot hand tour industry. Opportunity is fleeting although everyone has the opportunity to become a big guy, and this does not mean that everyone can become a big guy, successful people are often stepping on the same body came out. In the process, more people will become corpses! That's the reality. With so many people pouring into hand games, there are at least two questions to be created: first, short-lived! Game homogenization, lack of creativity, resulting in a short life cycle of mobile phones, a large number of workshop-type enterprises, through plagiarism, the results of simple packaging on the launch, these are not competitive products, but also greatly reduce the user's overall evaluation of mobile games. Now can live one months of hand tour has been a leader, the vast majority of weeks, and even some of the birth, death, and even 99 U.S. dollars iOS registration fee has not earned enough. Second, the platform is still a problem! The iOS system has a relatively simple platform, and Apple is now millions of apps, how can it stand out from the others? Android allows handset makers and telecoms companies to have their own app stores, too, but too much, too broken, and how to promote them? The above two will produce such a result, that is to spend more money! The game is too short-lived, it needs desperately to do the promotion, to win before the demise of profit, and the increase in the number of applications, want to stand out, or to do promotion, spend the same money. In the Gamebeat 2012 forum, SkyVu Entertainment company founder Ben Vu and Machine Zone CEO Gabe Leydon talked about the cost of IOS game promotion has been prohibitively high, now the cost of acquiring a new user has been from the beginning of the 50 U.S. Score up to 7 dollars or so! Players usually look at download recommendations, such as the most downloaded game recommendations, which gave birth to the brush list. "If I say at the end of this year or sometime next year, suddenly a news burst in 2012 the most profitable company on the iOS platform is not the iOS product developer, but the brush list or the intermediary, do you believe it? "A game developer in Chengdu wrote on Weibo. In addition, the new operators, especially the game operators for Android, will step up and, before they form a climate, their own channels are not effective andLong-term to get through, I am afraid there will be similar to the controlled of online games. At present, many companies are aware of such problems, to Android game development-oriented Chengdu race a Technology Co., Ltd., has been and includes operators, mobile phone manufacturers, Internet enterprises, including all aspects of the industrial chain, have carried out in-depth cooperation, such as the advantages of technology, China Mobile, unicom, telecommunications and so on. But how many companies, like this one, can see the problem and solve the problem?