The way entrepreneurs invest themselves

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Elly Achery (Elie ashery) has achieved two dreams. He has introduced 12 million of billions of dollars in venture capital into his internet business and bought the first house with sales profits.

Later, as a serial entrepreneur, he opened a consulting firm, but unfortunately frustrated. However, he still wanted to start a career again, and opened an internet marketing company. However, he was bankrupt after just taking the first step in raising the start-up funds. He saw hope in 2002 from a newly defunct memory company.

"It's really our seed fund," said Achery, referring to Maryland's gold-Lasso marketing company, which has been in the company for more than million dollars. ”

Achery, who was still in the consulting industry at the age of 33, noticed that a customer, a storage company, was holding an auction to auction the memory assets of customers who defaulted on the company's debt. Michael Weisel, his Michael Wissel partner, decided to buy something. He visited the auction site, filled with sundry goods, dilapidated books, and cooking utensils from Chinese restaurants. He found what he wanted, it was a closed website with file servers, operating licences and other technical equipment. They bought it for 5 dollars and then sold it on the internet at 8,000 dollars, saying that it was with the start-up money that the company made a net profit of $1.2 million a year.

"My partner really only bids 5 dollars," Achery said. "I still have the receipt." It's priceless. We rented a van and transported things to my garage, and our company opened. ”

From the boy to the businessman

Many entrepreneurs, when talking about entrepreneurial inspiration, will say that this is the result of divine guidance. However, there is no good way to estimate the most powerful deities on the issue of raising money for start-up. On the other hand, almost every religion holds some kind of adult ritual for young believers. For Ross Sigel Ross Siegel, the 400-dollar savings he received at the age of 13 as a key to his media empire since then.

"I got a sum of money and I wanted to use it to buy a bunch of CDs or something." "Someone told me, ' Ross, when you're 13, we're going to give you a sum of money, and hopefully you'll be able to make good use of it at the age of 20, whatever you do, ' said Mr. Siegel, 30. So I think since I'm going to use it to buy a record, if I can invest it in the music industry, I might be able to get more records. So I used the money to start a music magazine. ”

Siegel followed the advice. When he was still at Cornell University in 1997, he took the savings from the bank's safe deposit box, bought some desktop typesetting software, and founded an independent music magazine in his dorm-inertia (law of inertia).

By 2002, when Siegel went to New York to read the film academy, the magazine's advertising revenue had reached hundreds of thousands of dollars. Although he was not keen on the advertising industry at the time, the job situation was grim at the time, so Siegel decided to run the magazine full-time.

"At that time I knew nothing about running a magazine, let alone running a business!" but I have built a good brand and laid a good foundation. "You know, it's very difficult to create a good brand in the magazine industry," says Siegel. ”

Within a year of Siegel's decision to run a full-time magazine, Inertia had 20,000 subscribers, and the magazine's advertising revenue reached millions of dollars. However, he was convinced that the popularity of the internet would have a huge impact on the magazine, so he sold "inertia" to a record company in 2003 and used the money to create his own record company, the ReIgnition recordings.

Today, Siegel is involved in the marketing industry, hoping to start his third career. This is the successful experience of an entrepreneur. At the 13-year-old rite of passage, he did not know that he would become a businessman.

"The secret to success, I think, is to keep getting exercise from work without committing anything," says Siegel, "I don't have to cater to anyone, I do what I love." It can be said that as long as I do not lose money, I can do whatever I want to do, and completely according to their own progress. These 400 dollars give me freedom, and if I lose this money, it's not a big deal, it's just a gift from a rite of passage, even if it fails. ”

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