The way of "deconstruction and reconstruction" of portal content construction

Open the history of the portal, the portal this exotic word once vigorous, we do not discuss whether it is a propaganda scam, or a false prosperity, because the past is after all passed. In front of us is an indisputable fact: once what "crab eating" enterprises are now from the "Portal technology" enthusiasts to pay attention to the "Portal content construction" change, portal construction "iceberg metaphor" is gradually emerging. Market Researcher Research results also verify the idea that if the enterprise wants the portal to meet the needs of use, then should abandon the original technology-centric portal view, the portal and enterprise-specific processes and functions combined.

Figure 1: The iceberg model of portal construction

Then how should the Enterprise Portal content build? In fact, this is back to the issue of the source of portal construction. We are the portal for the portal, or in order to enhance the enterprise's information and management ability through the construction of the portal. If we are in the process of portal construction blindly only consider the implementation of portal technology, and ignore the original management mechanism and process, then the function and role of the portal will be greatly reduced, this practice has been a lot of negative impact.

Here I want to use "deconstruction and reconstruction" to explain the idea of Enterprise Portal content construction, "deconstruction" will focus on the idea of Enterprise Portal and our original information thinking conflict and integration, as well as the existing management characteristics and processes; "Rebuilding" focuses on how to build the portal content, How to integrate and innovate the original information system or enterprise management process and so on.

Deconstruction--"function-oriented" & "human-oriented"

Look at the current enterprise information system, you will find a common point-a function-oriented, that is, according to the business needs and business logic to abstract out a module, or function points. For example, in the ERP system "sales management" will include "sales base data", "Sales plan management, sales order management, receiving and dispatching management, sales service management, etc. OA system will include the document management, Conference Management, document management, vehicle management and so on different functional modules.

But what does the portal emphasize? Like FTN Financial company spokeswoman Sally Pace, evaluating the value of their company's corporate information Portal-"Our goal is to get ' my FTN Financial ' become a reliable and applicable portal program, not only to provide bond information, but also to provide our customers with daily work-related tools and information ... the Portal emphasizes "service-oriented, human-oriented".

Deconstruction does not mean abandoning, but chaff and merging different ideas. If we blindly emphasize people-centered, and abandon the existing enterprise information system Status quo, then we will be very dangerous to fall into the "door for Portal" another trap. In the process of Enterprise Portal content construction, it is necessary to make a clear carding and planning of the content of portal construction. According to the concrete practice of the enterprise, we summarize the content macro-planning system of the portal content construction (such as the left part of the picture).

Figure 2: Portal Content Building Thinking method model

Core Layer: Portal is a door, through the door, an employee should see what things? Summarizing the practice of different Enterprise Portal construction in our country, we summarize the core model of the portal content--the content's attribute and the content's business dimension combined with the portal content frame model.

Figure 3: Portal Building Content Framework model

In the content attribute dimension, it mainly includes information class, which mainly refers to company basic information (such as organizational structure, management functions, products, etc., and timely informed information (such as news, announcements, etc.); document class--------------------------------------the unstructured documents produced in the process In favor of departmental business collaboration or workflow-oriented business workflow; system Integration class--professional application system, such as performance appraisal system, etc. professional application category--mainly for the realization of some professional applications of public services, such as SMS, online survey and so on.

In the content of the business dimension will vary according to the different circumstances of the enterprise, will generally include strategic planning, organizational construction, administration, financial accounting and so on.

Based on the application function of the support layer: and the enterprise's IT staff to communicate, talk about the portal content construction, I found that everyone is very easy to discuss the portal content involved in the application of functional support system. Because of this, so we can just according to the "core layer" to deconstruct the corresponding application function support system, for example, the information class may have news system, document management system, documentation class will have a document management system, business processes will have business process management platform and so on. Not only understand the functions of the system, but also focus on understanding the business logic of the system.

User-aware Content presentation layer: For the portal, more important is how to make the content of the portal more convenient and effective presentation to the user, that is, how to integrate the content of different sources to show. From the domestic existing Enterprise Portal construction content integration presents roughly divided into three levels: the company-oriented content, such as company profiles, news bulletins, customer service, product information and so on; sector-oriented content systems such as integrated management, corporate culture, human resources, financial management, etc. For individual employees will have personal work (including personal agent, personal mail, personal performance pay management, etc.), staff life, staff career development and so on.

Based on the core layer, through the application of functions and content to show the different dimensions of the analysis, we can basically rebuild, since it is a reconstruction, we must have the courage to break some things, break the shackles of the original thinking. Of course, in the process of reconstruction we not only consider the application system logic structure adjustment, we need to consider service-oriented, but also to consider the business work logic, and so on, only three combination, can make a feasible portal content construction program (like Figure 1 right part).

1. Business logic or mode adjustment

Here, I want to take a company's news system as an example. A company is a group of companies, the company's existing news management model is as follows:

Group headquarters and the Integrated Management Department of the branch is the main responsible unit of news management, at the same time headquarters departments and branches of the Department also has information managers. Each department information manager will publish the department's news in the department's News column, its corresponding unit general Management Department's information administrator will periodically filter the news information of the unit, and copy the information to the unit's News information column. The information manager of the General Management Department of the Group company regularly filters the news information of each branch, and then copies it and publishes it again in the group's News information column. Carefully weighing this business model, we feel at least the following disadvantages: (1) Only information administrators have the right to draft news, this model will narrow the source of news information; (2) Information administrators need to waste a lot of time copying and pasting; (3) Duplicate storage information can increase the degree of redundancy of information.

The business model of the adjusted news system is shown in Figure 4. Branch Department staff can create news according to the need, only after the unit's comprehensive management Office of the information manager for approval can be published to the unit's News information column; At the same time, this information administrator according to the importance of the news and categories are entitled to recommend to the group headquarters News, If the information management approval of the General Management Department of the group headquarters is approved, the news will also be published to the News Information section of the group headquarters. This model will certainly be challenged, first of all the former departments of information managers will no longer exist, and the original news system features need to be optimized.

Figure 4: Example of a company-adjusted news system business logic

2, the application system function adjustment

The adjustment of the application system function mainly comes from the change of business logic and the enhancement of service orientation (the application system itself is not considered to meet the existing business requirements).

As shown in Figure 4 above, if you're talking about a news information system. If the business logic is adjusted, the current news system has to add features such as recommendations, announcements, and so on.

In addition to consider the implementation of business logic, but also to increase the appropriate service functions, such as the previous official document management in general, there are only the company in-receipt, the company issued, departments in-receipt, departments issued and so on. Once a company staff said to me, "Can you add a ' I deal with the Official document ' function point ah?" "Indeed, we seem to be too ignorant to make it easy for employees to get and find information."

3. Enhance service orientation

In order to strengthen the service function of the portal, it is necessary to build the self-service area of human resources, it self-service area, the staff individual work learning self-service area and so on. For example, in the It self-service service area can be linked to the enterprise Application System user manual/Common software learning materials/FAQs and fault Self-Help library/IT knowledge q&a, etc., so that can be very convenient to serve the staff.

For enterprise development business needs can deepen the establishment of in-depth professional portals, such as QC Group Professional portal, Innovation Management professional platform and so on. Through different degrees of deepening the construction, can better serve the different business needs, enhance the service function of the portal. (Enjoy network)