The way mobile internet users will get a big change

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the commercial value, the high value of mobile internet can not be separated from two conditions, one is to expand the number of users, the second is to enhance the value of single users.

User access, is the eternal theme. 3721.html "in the first quarter of >2014, Chinese smartphone shipments fell for the first time in seven quarters. After more than four years of mobile internet new dividend burst, the current high income and knowledge level of the user base, has reached the absolute coverage of smartphones. The future of the new machine will only appear in three categories of people, one is the old users of the machine, the second is more low-income and knowledge level of new users, the third is to have their first mobile phone young. Baidu in recent years, the mobile Internet report calculated, the Chinese user monthly change rate of 5.8% or so. That is to say, the average user changes his cell phone twice a year. Import new users, a moment can not rest, otherwise only zuochishankong. Again a large number of users of the product, no new, two years later are zero.

For mobile applications, the goal is a full user and vertical domain, and will face two completely different user access methods. The so-called full user, similar to the weather, alarm clock, chat and other areas of products, in theory, everyone needs to install one in the phone. This kind of product and the traditional application store user coverage of the crowd, suitable for these channels to invest more resources, cost-effective relatively high. However, the visible user needs inside, such products are very small. Therefore, the number of mobile applications that are suitable for advertising in the app store should quickly reach the highest value. The liquidity of this part of the product will affect the earning capacity of the application market. In turn, the application of the likes of the market will affect the emergence and growth of such new applications. Of course, there are hand tour is the new main force, here do not talk. In combination with the user group maturity mentioned earlier, you can look back at the emergence of PC software, the balance, the decline of the trajectory. Nowadays, the mobile application of the full user is almost in the balance period, during this period, the old product aggregation effect is enhanced, the new category becomes less, and the subversive products appear sometimes. Simply "better" some products, it is difficult to break through.

As for the vertical field, today the characteristics of smartphone users equals the characteristics of the whole society. In the Chinese market, there is a huge target user stock in any vertical area. This part of the user is not suitable in the traditional market access, products in the traditional application market, as long as the online and can search, it is more suitable for the vertical field of high flow entry. It may be a traditional online community site, or it may be directly offline. such as car, purchase, art appreciation, Professional magazine, gay community applications. When an industry matures, a direct representation is that big areas are already giant and difficult to shake. Smart people have always had, and in many cases, emerging products are not driven by the needs of users, but by smart men. Small vertical areas will continue to erupt, in the past is completely not intended to even know where to sprout. Every once in a while, there is a product of inexplicable hot. You draw I guess, Flappy Bird, demon Diffuse camera, secret, face Meng. There was no law at all, and later people's analysis and comments were random guesses. There is a fact that they do not rely on the recommendation of any application market, and social attributes cause them to explode. At this time and in the future, you still play the integral wall, brush the list, built-in, buy location?

The most recent idea is to use the Internet thinking to transform the traditional industry, but in fact, the internet itself is also absorbing the essence of the traditional industry, and even began to learn the pattern of our disdain. Like colleagues, any company, any industry, has a newborn, growing, prime, old. When it comes down to Big brother, it's the beginner, and it's not natural to update many versions. The most effective method of user acquisition may not be so big in itself. Recently heard 360 Jingdong Taobao in the countryside to brush slogans wall. Is this degeneration or evolution?