The way of constructing ecological development model of open Platform Group buying network

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Now group purchase website to carry out the group purchase activities must be made by the website, merchants, consumers can be reached, indispensable, these three factors interdependent and pros and cons dependent. Group buying site as the initiator of group buying activities, from a long-term perspective, to become the winner of the market competition, need to coordinate the pros and cons of the relationship between the three. Group buying site can be open platform for relying on, and gradually build the site, business and consumer sustainable development of the ecological chain.

Develop a user base

There is no doubt that group buying, there is no "regiment", the sale can not be achieved. Not only does each transaction require a certain number of people to participate in order to achieve, for a business, more important is to have a stable and reliable user base. Because this stable user group is to realize the premise of platform development, the user experience of the site, the site's comprehensive investigation can be displayed through the open platform. Not only the new users of the site from the introduction of old users, group purchase site users of the repeated purchase rate than other electric quotient mode is much higher, this stable user base is the best resources of the site.

Forming ecological chain through platform

Through the construction of an open platform, consumers to share the exchange of consumer experience evaluation, not only for other consumers is a reference, but also to provide products for the supervision of the merchant, is the purchase site to explore the choice to expand the merchant channel, this and the government through the microblogging platform to open the form of information similar. Group buying site can be based on the platform, the establishment of its merchant supervision system, on the other hand, once the merchant accumulated to a certain scale, consumers will be more and more familiar with the competition between merchants will be greater, this competition can lead to the fittest. Such group buying site, merchants and consumers can gradually form a cycle of the ecological chain.

Attract businesses through the platform

Today, the purchase of countless sites, the size of business choice and group purchase site cooperation, is to be examined after review and then select. The platform also works at this time. The merchant is the first to investigate the user base group and user needs, the site of the user needs and businesses can provide services to match, group buying site work is to conduct user data analysis for businesses to provide convenient marketing services.

Strengthen the awareness of the user protection

In the relationship between these 33 factors, consumers are in a weak position. The general user to provide group buying service business is no concept, especially the first group of consumers. In this case, the consumer through the platform on the display of information on the merchant to identify the business, at the same time, the group purchase site has the obligation for consumers to strictly check the merchant, because the consumer to the credibility and service of the investigation force is very weak. This requires the group buying site to their own users have enough protection awareness, through this protection, the most likely to reduce the probability of the issue of disputes.

Platform application is essentially to allow users to participate as much as possible in the Web site marketing process, maximize the use of user resources, through the open platform, the three elements of the network buy the best development, the most reliable benefit protection, so as to achieve around the three-centered ecological development model.

Copyright statement: Gourd Blog columnist original

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