The way of enterprise marketing breakthrough in internet age

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In the face of opportunities and challenges, April 15, 2008, China's largest web portal Tencent will join hands with the strength of the media, Nielsen Company, Wharton School, held in Beijing, "Tencent Wisdom 2008 efficient Online marketing summit." According to the disclosure, the Nokia Global Vice President Deng, LG Executive (vice President) Kaojingkun and many other internationally renowned companies marketing executives will attend. A senior marketing executive said: "The marketing model continues to be new, but many companies are still on the surface of online marketing awareness, especially the interactive experience of emerging online marketing methods, both to try and do not know how to choose." Enterprises are eager to find a breakthrough in the digital marketing revolution in the "Corner" to surpass competitors.

Tencent Company Network marketing services and corporate brand executive vice President Lau said Tencent has more than 300 million of online active users, set up an online life and brand marketing two-way communication value platform, portal Tencent Network, instant messaging tools, video, mailboxes and a series of internet applications, Provide the landing carrier for the conversion of user value to marketing value. Based on this new internet marketing platform, Tencent can be based on the user's age, sex, identity and interests, to achieve the direction of online marketing division, accurate delivery. For example, through Tencent's marketing platform, it can accurately pass information to 25 million of white-collar workers in the country and interact deeply with them through differentiated marketing activities. Through this interactive marketing platform can make the enterprise marketing to achieve precision based on efficient, so that the core brand value can be extended, and online advertising effect tracking and feedback will become more direct and accurate.

Efficient online Marketing not only "the number of netizens", from quantitative to qualitative change is the internal power of enterprise participation in online marketing. Efficient online marketing is bound to meet the needs of consumers to communicate, share, experience, to complete role switching, must have external force "matchmaking", "Tencent Intelligent 2008 efficient Online Marketing Summit" has already played such a driving role. The summit will gather the authoritative scholars in the field of marketing, business owners, advertisers and other value chain members, to build a high standard of dialogue platform.