The way of network marketing strategy in private hospital

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, private hospitals in China attach great importance to medical planning and promotion of marketing, some hospitals do not treasure the recruitment of professionals, general some of the strength of private hospitals to focus on the promotion of newspaper media, but in 2007 the state for the medical industry advertising to introduce some restrictive policies to restrict the medical industry outside households, newspapers, Broadcasting and other media advertising, this is a comprehensive reform of the private hospital market, in this case many private hospitals focus on the network, by some set off a network to promote the war, the promotion of a variety of methods, mainly search engine promotion, Health portal promotion, press release, and in Sohu, Sina do, Do these planners have any effect on you? How many times have you done customer tracking? Have you ever done data marketing? Did you make a careful investment analysis report? The answer is almost no, oh, I do not have the heart to see the hospital investors take money to water float ah, not to say, if you really save money, Then donate point out, still can earn some popularity son! Oh, don't be angry, joking, get to the point.

So how to do a good job of network marketing? It is very crucial to the basic work, the author has worked in the medical profession for several years, accumulated some experience, and webmaster friends to share, hope to have the role of the webmaster, deficiencies, please webmaster understanding

首先，先聊一聊如何运作好自己的网站，开始前先确定好网站建立的目地是什么?网站内容主要以什么内容为主?营销点在哪里?针对什么样的人群?应该做那些推广项目?投资预算是多少?回答完这些问题,做出一份报告，这样基本工作应该可以了。

For the enemy hundred stand hundred wins, it is time to get to know your competitor website, see what they use some kind of marketing means, analyze the advantage and disadvantage of their website, analyze their marketing mode, but do not imitate, because suit them not necessarily suitable for you, analyze and make a report, It's a step closer to success.

Finally, the maintenance of the problem, maintenance is very simple, task responsibility system, the work into everyone, listed work according to the schedule, in this is not close to the public before playing knives, hehe, continue to read the wonderful content

Do network marketing ideas to determine the way out, there is a good marketing idea is very important, the following is the author of the network marketing people should pay attention to a few details of the problem:

1, SEO website optimization

When it comes to SEO site optimization This is the medical profession more approved a promotion method, in fact, it is in the promotion of brand awareness of a very good promotion project, if the high visibility of the hospital, it means that there will be potential customers, so it is still a worthwhile business, attention must be formalized, In the optimization of the site at the same time to highlight the selling point, do not pursue SEO optimization rankings or traffic, it is best to have original articles, in the optimization scheme to join the original article this link, even if it is an original article every day will have a great effect. There is a bit more important, do SEO must continue to do, so that the effect will be obvious.

2. Special topic Push Strategy

The author in the spare time to see some foreign web site marketing strategy to draw some experience, but for the hospital area, after a summary of the feeling of one-to-one marketing strategy in the hospital should have a significant effect, in the hospital area can be so understanding, the establishment of special sites, such as: Prostate topics, That is to optimize the prostate and prostate related keywords, imagine, in search engines received such words into your site, will feel your content is authoritative, your treatment is very professional, so the conversion rate will be very high, do this side requirements concise, to consider the details.

3. Bidding management

"Hospital search engine Bidding Management" This topic is the rise this year, some recent observations have proved that the need for management, general hospitals in the advertising campaign to promote the keyword more, if a large number of keywords will have "more but not fine" problem.

Some keywords in the hospital is not suitable for national promotion, once done such a keyword, often click the price and the number of clicks are very high, but not necessarily high conversion rate, for example, "male" this keyword to do nationwide promotion, you will waste 80% of the investment, why? Imagine, search for "male" This keyword Netizen is not necessarily all is Beijing, 80% will be the field, if you are a male hospital in Beijing, the field of searchers can come to hospital diagnosis and treatment of the probability is too small, will waste dozens of times times advertising fees, and conversely, if not to do "male" keyword that Beijing netizens to search "male" that is not to find us? This problem I see the meaning to do geographical restrictions, the key words listed to do only Beijing area, so the problem is solved, there are some, for example, "prostate" and "prostatitis", the former price is higher than the latter, but the search probability is not necessarily the latter high, you webmaster friends can check Baidu Index, In the analysis of keywords to have patience, must seriously analyze the key, this is the key to the decision to succeed.

I would like to say that the investment should be cautious, at least the money to spend on the knife toughness, some hospitals think of the reverse point of Baidu High, so the big batch of keywords, can be said to think of the keywords are done, the feeling of high cost, in fact, the effective solution is to get high back point of the same time do scientific data analysis and management.

Here I give webmaster friends a few Good SEO optimization site, hope that in the process of analysis has been harvested, bjxywy.com (this site although not yet be included in Baidu, but the site structure is very good, optimization is very reasonable). Long120.cn This station do is also very good, should have done for two or three years, in Baidu and GG keyword is very good, the network done very in place, the author provides the two stations, I hope to webmaster friends help!

Oh, and webmaster friends to chat to this, very much hope to communicate with webmaster friends, there is a need to help the hospital or webmaster can contact the author. qq:806172753