The way of speeding up the platform of the vertical electric dealer

Absrtact: Vertical Electric dealers also began to accelerate the road of platform. Beijing newspaper reporter yesterday to log in every customer prudential products to see, by the Third-party sales of 3C digital goods and small appliances have been officially in every customer-prudential products for sale. Where the customer sincerity product aspect expresses, the future will take the Brand + channel Mold

Vertical electric dealers also began to accelerate the road of platform. Beijing newspaper reporter yesterday to log in every customer prudential products to see, by the Third-party sales of 3C digital goods and small appliances have been officially in every customer-prudential products for sale. Where the customer sincere goods, said that the future will take the "Brand + channel" mode. Industry insiders believe that, after the Beijing-east, Suning and other merchants, this may open up the vertical type of electrical business platform big Curtain.

Beijing Commercial News reporter found that, although every customer-prudential products are recommended on the Home brand products are own-branded goods, but through the keyword search, from third-party merchants of all categories of goods have been fully open for sale.

Where the customer sincere goods, where customers have confirmed that the future will move to the "brand + channel" mode. Relevant officials believe that the line under the brand's relationship is not competition but cooperation. "So we share 30 million of our online user resources with our brand." "Prior to that, every customer prudential product CEO aged also publicly said, willing to share the huge flow of daily production," We are willing to do what we do not good at some of the categories open to the traditional brand. Although the goods do not disclose the current private brand share, but its own brand is still in the dominant position.

From 2011 until now, where the customer prudential products have been seeking more diversity. From the 2011 expansion of the category, last year's clear inventory, to this year's open platform, where customer prudential products frequently change. In the industry's view, after 2011 years of rampant category expansion, where the new platform for customer Prudential product Strategy shows its cost considerations more cautious.

For any customer-prudential products to accelerate the platform of the initiative, there are insiders also believe that the presentation of the platform is likely to reduce the brand awareness of the customer prudential products. However, where the customer prudential Response said, from the previous cooperation with Li-ning example, can be seen in every customer sales of other brand products will not affect the brand and sales, but has a driving role.

From the Beijing-east, Amazon, China and other electric companies launched a "proprietary + Third-party platform" strategy, the open platform is seen as a "stop-loss weapon" of the electric business enterprise. Because the platform relies on the charge merchant service fee to be profitable, itself only provides the service, does not need to buy the commodity, produces the stock, compares with the independent marketing type to make money more easily. For the mature electric business, already has the own logistics and the complete data system, the open platform does not need to expend too much cost and the energy. But the open platform, the stop-loss weapon, is a double-edged sword. Earlier, due to the third party sellers lax supervision, in the city Association released 50% Hot Mattress samples of quality problems in the list, a number of products are from the open platform.