The way of the electric business: Go on your own electric business and let others talk.

2012 Spring Festival is coming, but the past 2011 is an extraordinary year. In the first half of the internet industry to buy and the main mode of electricity merchants attracted many investors at home and abroad, so that the rapid expansion of the electrical business, the overall industry began to become less harmonious.

However, all this is not so long, after the second half, with the internet in winter, the topic spread after the uproar, the past has been a lot of people are optimistic about the industry and mode is now regarded as hot taro. Prior to the failure of the handle network IPO, after a high friend nets, litters Regiment, 24 coupons and other group buy network big Guy broke down the news.

After a short period of three months, and there is the network, NetEase Prudential products to the recent and the Grand network of insoluble products together, electric business enterprises are in a hurry to change the mode of work. Whether the Internet winter is really going to come, the Internet is always not

To serve the bustling industry, it occupies a position in the market is other industries can not be replaced. Although this winter a bit cold, but is not the Internet winter, so whether the group buy big guys or electric business giants should not bow in front of difficulties.

2012 Spring Festival, a new spring comes again, the new Internet life will be born. As long as the electric business enterprises in the short months to carry the past, then the hope of success is not far away. Perhaps after such a special winter, the electric business industry will return to the rational state, so that the survival of the electric business development space is even greater, the hope of success is even greater. Then the electric business enterprise door in this e-commerce industry back to the rationality of what should be done? Star Dream Shopping Mall (www.xingmengshopping.cn) Yang Yongxi that should start from the following three points.

The first to readjust the operation mode of electric business

Now whether it is a group purchase or a company, there are some enterprises go abroad already exist mode. As foreign and domestic consumption levels and cultural concepts are different, so take their model in the country may not be successful. Therefore, domestic electric business enterprises should take their own electric business road, out of their own unique suitable for domestic consumers and market operation mode. Only in this way electric business enterprises will go long, go farther, e-commerce industry will also develop well.

Second, reduce the operating cost of electric business enterprise

In the 2011 years, the domestic electricity business has obtained the strong support of the investor, began to expand Crazily, the advertisement sends out is also overwhelming, the electricity merchant burns the money fast to be frightening, causes the operating cost to climb unceasingly. So that in the second half of the company's hands of the activities of funds extremely tight, had to streamline staff, a large number of layoffs, advertising volume is also beginning to reduce. Therefore, the current urgency of the electric business enterprises should be rational and reasonable advertising and market expansion, as soon as possible to reduce the operating costs of the company, only to help the electrical business in this winter through the crisis, for the arrival of spring time to win.

Third, establish the perfect management system of electrical business

E-commerce itself is a new type of service industry, so the final only for consumers to provide quality services to customers to win the trust of users for the site to upgrade a higher rate of return, so as to improve the sales of electric business enterprises. Then electric business Enterprises in addition to providing consumers with excellent quality products, but also have the advantage of sales services, but also to improve the efficiency and ability of employees, for the electric business enterprises in the development of stable operation.

In this Internet "winter", the way of the electric business is to walk the road of their own electricity to let others say it! Winter is not scary, and this winter is not so cold as we imagined. So long as the electric business enterprise can take advantage of this opportunity of turning over the tide, I believe that there will be a new world when the Internet spring comes. The last star Dream Shopping mall is also willing to work with all the electric dealers for the advent of the Internet spring