The way of the profit of the industry portal local portal bigger

This is mainly aimed at the http://www.aliyun.com/zixun/aggregation/8500.html "> Industry portal, local portal to make a summary,

I am a webmaster, nothing to do a Xinxiang life network, www.3731.cn, also every day and a lot of webmaster friends chat, I found that a lot of webmasters are caught in a vicious circle, in order to publicize their website, blindly to the Internet to send propaganda posts, to see other webmaster promotion experience, To copy many of the same articles pasted into your website. Webmaster always feel very tired, do stand for a long time, IP or not go up, they always need to continue to repeat the same work, in order to maintain those few poor traffic. Excuse me, is it worth it?

I also do stationmaster three years, the first two years time, I also from that busy hard stage walk through, day and night to other sites to copy content, paste to their website, but two years down, in addition to tired or tired, the site is still no big improvement. The benefits are less and less, and after entering 2008, I calmed myself down for 2 months, Carefully thinking about the development of their own web site, I studied the development of a large web site process, Sohu, Alibaba, Baidu, campus network, such as large sites, the promotion of early pioneering, rarely through the network to promote, summed up their propaganda road, there are probably the following several ways:

1, under the line activities publicity,

2, street sweeping propaganda (for local businesses and businesses to pull business),

3, telephone promotion (directly to their own potential customers to recommend their own site). These activities to do enough, the popularity of nature also slowly come up, to find customers also followed. But there is a prerequisite, the content of the site needs to be good, there is the content of retaining users. Spam sites do not work.

Go to the site directly posted propaganda, is the practice of small sites, you have seen a big site every day to advertise their own, unless the investment to do a lot of online advertising, simply in accordance with the webmaster own posts, can really give their own site to bring loyal users is very difficult, this information on the Internet too much, no one will care about you. People have a problem, the discovery of their own or friends introduced a good site will be repeated to see.

It is important to do local activities and publicity, especially to sweep the streets. When the whole city knows you, you are the real portal, local potential customers even if not on your site, but he knows your site, his friends around also know your station, then he would like to pay to advertise on your stand, Perhaps at this time your website traffic is very few, this is the popularity.

If you do a national website, in addition to local publicity, telephone publicity is very important, directly targeted at their own site's potential customers to advertise, call to pull them to your website advertising, even if not a deal, at least he knew your station. You can call all the potential customers in the country to recommend your site, you think what is the concept. If that is good, it is also possible to come directly to the client for advertising. Alibaba does not do so.

Campus promotion, this is a very necessary channel, students may not be direct site potential customers, but students are a good communication channel. Students know your site, it is easy to let more people know. Handing out flyers, posters, lectures and related activities.

Said a bit of a mess, ah, say so much, is their own summary of some of the experience, you webmaster friends according to their own needs to use, I also went to practice, my Xinxiang Life Network www.3731.cn is the local Life information portal site, sweep street propaganda effect is indeed good. I do not need to be as hard as before to do propaganda on the Internet, IP also slowly increase. Although the increase is slow, but very stable. Because is the information class, the website content does not need me to update, has the Netizen to publish the information, now really saves much, I now every day except the normal work, the leisure is to draw up the propaganda plan, the design good brochure and the poster. Then go to print, and then find a part-time student to send. After every publicity, there will be local businesses to call and advertise. At present a thousand yuan order, although not much, but for me is a better encouragement.