The way of WEB2.0 free marketing for small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The blog, podcasts, etc. into the corporate web site, and then through them to the Enterprise product video and the latest events to spread ... Facing the WEB2.0, the small and medium-sized enterprises found another kind of efficient brand promotion method, the enterprise's marketing mode also changes.

Innovative media opens up an innovative marketing era

In the era of increasingly popular WEB2.0, the first step of the enterprise has been a taste of sweetness-greatly reduce the investment of network advertising, the spread of the effect is greatly enhanced than before. As far as I know, a foreign clothing brand invites the world's young dancers to wear their costumes to perform dance performances, and then record and post video links through the corporate web site, and the blog owners who have been trained on the corporate web site can link this video to their web sites as flash clocks, or download it as a screensaver. At the same time, participation in the promotional activities can also participate in voting and lottery. The company made a better advertising effect than the previous network advertisement. This new marketing means, is for domestic enterprises to follow.

A large community enhances the interaction between business and customers

In fact, the domestic WEB2.0 door has already opened, a music mobile phone business is one of the typical representative. On its official website, not only has the traditional enterprise website news information, product promotion, the activity information, has added the interactive center, including my space, the music and the E-book downloading, the play machine experience and so on many WEB2.0 times unique content.

In this brand new marketing model, corporate website as an internet platform, and the blog (My Space) is the Web 2.0 of the technical means, to listen to customers want to tell the story. Enterprises can understand customer demand through the original exquisite content of customers, at the same time, through the enterprise website, community, message release platform to more customers to recommend products, so as to achieve benign interaction, and form an efficient community, participate in the interactive activities initiated by the enterprise.

The WEB2.0 solution of small and medium-sized enterprises

The flame of WEB2.0 has become prairie, and its role in the commercial field is increasingly obvious. As an important carrier of the enterprise Web site, it is necessary to stimulate the innovation of the network marketing model of SMEs directly.

Domestic Internet basic service Provider Times Network (www.now.cn), said, "The first step", many small and medium-sized enterprises in the country is still in the original stage-no corporate web site or just a vase, the establishment of the station is undoubtedly a must be immediately taken to start, This will open the window to WEB2.0 for the enterprise. He also suggested that small and medium-sized enterprises do not need to invest too much resources at the outset, preferential, stable, high-speed business-oriented virtual host is the first choice for enterprises to build stations.

The advantage of the WEB 2.0 marketing model is that it provides a low-cost but highly efficient way for businesses. As long as the enterprise good products and communication system, it will be able to use WEB2.0 tools for cross replication of the spread, and this promotion will be completely free of charge to help enterprises.