The way of writing corporate website news

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As we all know, corporate website seo two core "content is king", "outside the chain for". One is the original content, and the other is external links. The content of the website editor is an important part of the optimization of the medium and small-sized enterprise propaganda website, especially the Enterprise website news writing is the Enterprise website optimization's top priority.

2012 a year, the author has been in Dalian area a professional company responsible for corporate website optimization work, because the author of the company's corporate trainers often to some of the private enterprises in Dalian area for their employees to do targeted internal training, Therefore, the author needs to often to these enterprises in the training of the deeds of the corresponding writing, published to our corporate website news module. In the beginning, I really will not write the news, but I firmly believe that "the solution is more than the problem!", as long as often learn some newspaper news writing methods, summed up their own set of news writing method, a lot of practice, or can write quality news articles. What are the ways of writing corporate web news? I like to use the formula to solve the common problems, then for corporate web News writing there is no fixed formula? The author thinks that, the author thinks that the formula of the Enterprise website News writing is to grasp the structure of the news and make sure the elements of the news you want to write.

1. The structure of news in the enterprise website

The structure of news in an enterprise's website usually consists of five parts, which are title, lead, subject, background and conclusion. The title, lead, main body these three pieces belong to the news structure core part of the enterprise website, the background and the conclusion is the auxiliary part. Corporate website News Headlines is a very critical part of the news, news headlines usually include title, title, and subtitle; Introduction is the first paragraph or the first sentence of the company's website news, it succinctly reveals the core content of the news in the current enterprise website; The main body is the news trunk of the corporate website, It uses sufficient facts to show the subject, and it is the further extension and explanation of the content of the lead.

2, corporate website News of the six to large (also known as narrative elements):

Corporate website News of the six-factor usually includes time, place, people, the cause of the event, through, results. These six elements, this is too abstract, the author gives a memory method and reference cases to make it easier for readers to remember the company's Web site news writing need to import six major elements, corporate web news writing six elements include five "W" and an "H". Five "W" include: When (time), where (where), who (WHO), Why (awaits), What (what). One cannot be separated from these six elements. Take the author's recent editor's News as an example (red mark in Figure one below):

This is an article about the author of the company's recent corporate training events in the news report, the news is this "customer is the enterprise of food and clothing parents, if the enterprise lost customers then it will slowly decline." October 31, 2012, Liaoning Cheng da Trade Development Co., Ltd. joined hands with Bo Rui Management consulting in Dalian Cheng da Mansion for a half-day "How to improve customer service quality" enterprise training. "Basically covers the six major elements of the news, is" Spadger, spite. The above two points is the author of the company's Web site News writing method summary, you webmaster as long as the reference to the author of the above standards to carry out corporate web news writing, with the company's Web site news constantly increasing, increasingly gradual, will be the site's SEO optimization has a very significant effect.

Finally, I borrow today Christmas Eve to give you webmaster a word: There is nothing in the world can replace perseverance, can not, inaction of the talented people everywhere; talent can not, the mediocrity of the genius is all around; Only perseverance and determination are omnipotent. The slogan ' Go forward ' has been and will continue to solve the problems facing mankind. "Also please webmaster firmly believe that the author firmly believe that: the solution is more than the problem as long as the unremitting efforts to do, there will be good harvest."

This article by Dalian Bo Rui Zhi Enterprise Management Consulting Co., Ltd. Webmaster Li Jinmin original A5 webmaster Nets first, reprint please declare: http://www.1411px.com