The way out of Weibo editors

I remember when I was 23 years old, just graduated from school, it is difficult to find a good unit, only in the bottom of the public relations company to play handyman, write ppt, write a bad will have to be said, such days mixed without daylight. The lucky thing Weibo just started to fire up, each big unit needs a micro-blog editor, the level of high, seniority of course do not want to do this tired job, so we this group of little seniority of the small minions into a good unit. Until now, many editors are thanking Sina for giving us this opportunity.

A large financial editor in Sina Weibo launched its members, immediately recharge to become a member, editors are not greedy vanity, "I have to thank Sina Weibo." ”

So what is the current ecological status of Weibo editors?

Schedule：

Get up at six or seven O ' clock in the morning. Sweep the industry-related news channels, found that more eye-catching, summed up, shrink into 140 words to send a micro-blog, the title must be sharp, the copy must be eye-catching, so we can feel the two years news headlines more and more thriller, point in actually nothing. After the news has been sent more than three micro-blog, about 8 o'clock, conditional sleep, no conditions on the wash to go to work.

Assessment：

Industry general to micro-blog editor's assessment is the amount of fans, Hair bo, forwarding volume. The rigorous assessment standard has also created a lot of stories, a 2011 years before the start of the microblogging, the leader asked fans to 1 million in a year, but also asked to forward the amount must go up, otherwise there is no year-end award.

According to the long-term observation, active high account does have some benefits. Therefore, some leaders will require the editor to send at least 80 tweets a day, if an average of 14 hours of work, then 6 per hour, then the editor became a machine, Non-stop brush.

Treatment：

So what about the income of the machine? Micro-blog editor divided into two factions, one is their own grassroots, the school is for people to work. A major company revealed that the first two days to find a 150,000 of fans of the grassroots to delete micro-blog, out of a 3000 price. This kind of account is the worst when one months also have 10,000 of income, is a pot full of money, buy a car to buy a beautiful woman is not no, but they will also face risks, such as too much marketing temperament, fans, or product restrictions, etc. And for people to work for the kind of micro-blog editor, income stability in 6000-8000 yuan (the industry market).

What are the worries of Weibo editors?

1, unable to find the object

There is a Christina 28 male, unit does not require clerical, daily at home with the dog hair Micro bo, for three years, from the beginning handsome, muscular, to now "muscle atrophy", really miserable, but also thinking about looking for a girlfriend. In this case, I would like to say: there is no way.

This is not a joke, the lack of social networking of micro-bloggers, girls, and this occupation is considered a lack of creativity, not so glamorous. In addition, muscle atrophy still a little smile wretched, girl, you will like it?

2. Conflict with leadership: being overvalued or undervalued

Underestimated: Weibo editors were born in 1985-1989, at the age of the people, is the rapid growth period, for their own development has a high demand. Simply tweeting. This function is far from satisfying them, they want the platform to give more opportunities, but the real answer is that they need to grow.

Overvalued: Many units have taken Weibo as an external gateway. The contradictions between editors and journalists have long been the problem of micro-and Boss boss request account cannot be rigid release message, still have to have "personality" embodiment, this kind of personality must and unit temperament consistency, high-end, interesting, tasteful, but the editor made out of "personality" is always inconsistent with the leadership of the mind, be blamed. The editor said: "The leader asked me to write the micro-blog must be the same as he thought, which is not realistic, is an overestimation of my ability."

And leadership contradictions are also reflected in the release of content, a certain disclosure, before an incident, she got first-hand information and photos, ready to release, but the leadership of a look, it is difficult to control, so stop; two hours later, the full network of news, the first-team influence soared, when the leader said, we also sent it.

3. Health risks

Sit for a long time and face the computer more than 14 hours a day super large information flow impact, emotional ups and downs (following the nature of the news and forwarding volume fluctuations), not easy to boil to 12 o'clock shut down at night to sleep, midnight three or four events, leading a phone call, must open eyes to work, the body's ability to withstand is a problem, health worrying, Mainly in the belly more and more large, bald, shoulder disease, tendon inflammation and mental status and so on.

4. Personal accumulation Difference

Lack of personal social, just simple copy, forwarding, no Personal Representative work, two years of micro-blog or micro-blog editor, do not have their own work circle. Other reporters have ratings: Trainee reporters, journalists, senior, senior. Why do micro-blogging editors have no senior or senior professional titles that contribute to a sense of accomplishment? Web writing article can be the department's own name, why we can not on the microblog homepage on the name of the department?

Daily face strong information flow, it is difficult to precipitate down, if just hair micro bo, very tired also very boring, learned things can not practice, quantitative change can not achieve qualitative change, work to a bottleneck. So, often hear the editor's mantra is: I do not want to do.

Where is the way out for Weibo editors?

36 lines, line out the champion, every job has value, every field, have done top-notch people. Yi Tao, the new Media assistant director of the current entrepreneur, has this passage:

"What is a microblog editor?" He was actually a god. For what? Because he wants a little aesthetic standards, a bit of a sense of crisis, to understand the things of the United States, to understand point reporters, to understand a little industry knowledge, to understand a little network language, to understand the planning of things, to a bit of logic, to understand a little marketing, to understand some human nature, to understand some news, to understand a little communication, to understand a little manuscript review ......”

This paragraph highly sums up a good microblog editor should have the quality. Of course, this is also a false proposition, if a micro-woven really have all the qualities, then all the work on the network he can be competent. The fact is so, the Internet for social demand is always in, if the Micro-blog editor do a good job, the way out is really a lot.

The current Oriental popular CMO, several times knocked down in the dust, always be able to stand up Shengchang, is the social marketing, micro-bo, new media have a deep understanding of people, many editors from his benefit, began to switch to do marketing. Many enterprises have specialized in new media marketing departments, social marketing is also more and more attention, can do a good job content, but also to the fans, large mobilized, can be the mother of the Micro-blog editor is the lack of the market. "Copy & Paste" Micro-series will be eliminated.

It is understood that now has a certain micro-broad resources of micro-blog editor, large companies to dig people can open to 200,000 + annual salary, than the hard to make a lot better than the net.

Where is the way out of the micro-weave?

1, marketing personnel. Dormant in the micro-blog for a long time, for good marketing case to understand the heart, know what kind of things can impress fans.

2. Edit. This is more appropriate for the industry account, long-term attention to a certain type of industry news, over time, must understand the industry, and then have a certain degree of editorial ability, career change is not impossible.

3, from the media. Now since the media more and more fire, some micro-blog editors can write a good article, the view is quite original.

4. Be a trainer. Anyway, on the market on how to operate micro-blog books are a bluff, rather than create a set of theory, to the provincial and municipal level to lecture, teach others how to operate micro-blog, at least you are the first line of information, it is certainly more useful than on paper.

5. Die in front of the keyboard ...