The way to know how to take notes

For note positioning in high efficiency work notes, the main work notes mobile applications, is currently the only "work notes" cloud notebook products. In addition to the commonly used notes features saved pages, inspirational notes, important documents, photos, notes, and so on, to note that the notes focus on "work notes" and "team collaboration" in two areas, to resolve the team records and team collaboration communication needs.

Beijing I know Technology Co., Ltd. is a company engaged in cloud notebook services, the company's products for the knowledge of notes is a can be achieved anytime, anywhere record and view of the pen class applications, has now covered the PC side, Android, iOS three platforms. It is understood that note is not the founder of June and Wei-June's first venture, from the strict sense of note is the first two people to start the two "transition."

The founder of the note: June, Wei-June

PC moves to mobile Internet: from "Web Capture" to "notes for knowledge"

According to June, from 2000 from Huazhong University of Science and Technology (later changed to Hust) after graduating, he and his partner Wei-June came to the Jinshan software work, mainly responsible for WPS technical research and development work, where they have worked two years after they have chosen to leave the Golden Hill to start a business.

In 2002 they did a "net wen fast capture" of the knowledge management of the sharing software, in the heyday of the net Wen fast capture, the global user about 2 million, of which domestic users about 1 million. With the rapid development of mobile Internet, the traditional PC products have been hit by a small impact, so they began to work to understand the early notes. So strictly speaking, in order to know the notes from the "Net Wen Fast capture" this product transition over.

Innovation points and advantages

In June's view, the most important thing to know about notes is the user. According to its claim, at present, a part of the company's employees are from the previous product users, some of them have been involved in the entrepreneurial team out of a fondness for the product, and June that the best thing about the transition from user to employee is that they do it as their own thing, and that they work more efficiently and passionately.

And the domestic some deliberately imitate Evernote company is different is to know the notes have been sticking to their own style. Its expertise lies in knowledge management, multiple file format import and export, support multi-level directory, rich search function and so decided it in a large number of knowledge management has obvious advantages, as for online notes, last year only started, but has been relatively perfect, experience good.

"Low-cost, small-scale operations are at the heart of the company's development in the near future and will be controlled by 30 of people." June told reporters. As the market heats up, he says the company is ready to build Tens users and will continue to invest more in the mobile client sector. In the operation of promotion he is very recognized lei a point of view: If a product is simply rely on throwing money to spread words, although quick, the same recession is also fast, only really respect the needs of users, in order to win long-term victory.

Work with Ali to secure data security focus on product design

For storage-class cloud products, the security issue is a topic that is not open, in this regard to note the use of the practice of avoiding weaknesses. According to June said: "In the data security measures we use the approach is to cooperate with Aliyun, in other words, the user is stored in the cloud of data storage in the cloud of Aliyun set up a service platform, and to know that the notes only do their own good products this piece, the two resources complement each other, this can protect the security of user data, It also saves the cost of setting up cloud services. ”

As for why Alibaba is chosen as a partner, June said: "First of all, there is not as mature as the Amazon platform for us to choose from, followed by the trust of Alibaba Group, and Alibaba has been over three years of technology research and development period, the overall structure is relatively mature, they have personally been to the side of the carefully understand, That's why they chose them as partners. ”

How to make money: the characteristic in exchange for value

As a slow-heat type of products, June that the issue of money is not urgent. He said, relative to some young entrepreneurs of the quick success, their own mentality to a lot of peace. He does not hope to be a night of Fame dream, he would like to Evernote as the gradual mature, gradually reap the joy of success.

In the profit model, he is more recognized Evernote that the profit model, he believes that making his own characteristics in exchange for value is a very solid development path, different from some other similar products of the permanent free strategy, in order to know the first attempt to use the VIP pay profit model, according to the effect is also good. He believes that if the product is really good, users will be willing to pay for products and services.

According to June revealed that the current for the note to the individual fee is 60 yuan per year, the proportion of paid users accounted for about 1% of registered users. He thought it was a silly way to restrict user use, and that it would not be used as a profit model in the future. But he also said that the future does not exclude some companies or government agencies to do some customized version, but this will not become the company's main source of revenue.