The way to promote: Find a breakthrough point for your website

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The promotion of the site is not a matter of overnight, the promotion of the way is very many, different ways to determine the different effects. But I feel that the first goal is to promote the site to find a breakthrough point, the use of this breakthrough, will make a lot of things with less effort.

The site's breaking point is like a fuse that allows users to find your site and impress for the future of Word-of-mouth communication and brand promotion has a great role, at the same time, a breakthrough point smoothly after the field, can be converted to another breakthrough, when the site's breakthrough time, the link into a line, when the line more , it forms a surface. At this time many things have come to a ripe. Therefore, this article summarizes four breakthroughs to share with you, of course, are purely personal views, please correct me.

Slogan breakthrough

A good slogan, especially to give people a cultural connotation of the slogan is a very good breakthrough point, it can subtly help you carry out brand communication. Catchy, easy to remember, and to give people a spiritual or cultural connotation of the slogan is to inspire, the traditional industry has a lot of enterprises do very good, such as everyone familiar with the brain platinum, even though many people criticized the advertising word, but it firmly grasped the Chinese people like to follow the characteristics of the follow and face, so, Almost all supermarkets can see this product. The biggest role here is due to the large number of advertising bombing, but its slogan also played a crucial role. The same is true of websites, others sometimes can't remember your domain name, but he can remember your slogan.

Domain name (brand) breakthrough

The advantage of a domain name is that it is easy to remember and not to input directly, even if your domain name is very short, many users will not enter your entire domain name in the address bar to visit the site, we are still accustomed to enter your domain name or brand name in Baidu, from Baidu Click into your website. Therefore, the simple and easy to remember the domain name more important significance is to the user impression enhancement. Sometimes domain names and brands are not separated, for example, hao123, such as 4399, the domain name itself is the brand, but many personal webmaster find the breakthrough point of the domain name is not realistic, because simple and easy to remember often need a lot of money to support, but we can create a personalized domain name, as long as you give users a good reason to remember , and will be remembered for a long time, so the domain name is also a breakthrough point.

Content Breakdown Breakthrough

Content Segmentation breakthrough is today's focus. If you don't have a good slogan, and you don't have a good domain name, you should break it down into broken points. When we make a brand famous, many problems are not the problem. Even if you do not have good slogans, no good domain name, so can be very good profit, and continue to expand the scale. These are derived from your site has a certain degree of visibility or traffic. Especially for local portals, involved in more content, we can not promote the whole aspect, we must find a breakthrough point, when this breakthrough is done, the site will have a certain degree of visibility, so that will lead to other aspects of development, if everything to take care of, then the end may be due to limited energy, a development is not good. For example, you can use new breakthroughs, can also be useful tools to make breakthroughs, but also the second-hand trade in a product as a breakthrough point, and then in-depth excavation and expansion, these are we can do. For users, as long as the access to your site, as long as it is about this aspect, must let his problem be solved, then you succeed. More than you do gourmet food or snacks sites, to a snack to do, do not eat and drink all involved, these seemingly related, in fact, will distract your energy, but to curb your long-term development. For personal webmaster, especially upfront, lack of funds, lack of creativity, lack of team, then we mercilessly do content, do enough thin, deep enough content, this will be the initial focus of the site direction, but also the most feasible breakthrough point.

Long tail breakthrough Point

Long tail break point is also a good direction, some of the site's keyword competition is more intense, at the same time, our resources are not enough how to do? Then start from the long tail, this way is more suitable for small product sites, such as agile, why? Because although the small class product website does not have the long tail effect, But the long tail here is not a super long tail, but there is a long tail of traffic, these long tail can be placed on the homepage to optimize, but it is best to put one, in the article page put on another long tail, these have the flow of the long tail word is actually not much, but some conversion rate than the core keywords to high, there is commercial value. When our site early development, may wish to focus on these have conversion rate, there is a long tail of flow, not only can reduce the difficulty, but also in advance to profit, for future promotion to lay a good foundation.

Here, today's article is basically finished. For the development of the website, if the fund is abundant, then really is not the question, the focal point is completes the website the content, serves the good user. And for many personal sites, we do not have a lot of resources, can only rely on their own methods to do the promotion, so, find a relatively labor-saving method seems very important. Today to share the breakthrough is just a personal point of view, if you have good ideas, but also welcome to contact me, while welcome to correct. This article from: Quzhou talent Network, URL: http://www.0570.cn, reproduced please retain the copyright, thank you!