The way to promote the enterprise's microblog activities

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Enterprise Micro-Blog promotion, has been doing micro-blog marketing indispensable, a good activity, to enhance the audience's active degree, to attract fans, increase brand exposure is critical, so for the enterprise class, micro-activity planning and promotion has become a topic of discussion, The following microblogging Marketing institute Shu Mingxia to talk about their own experience. Enterprises in the planning of micro-blog activities, according to their own operating purposes, have the goal to choose. The whole activities of the promotion planning to meet to include 9 points, the following is the new Year's Day Activities Merchants Bank's award-winning forwarding activities, you can refer to.

1, the purpose of the activity is clear

What is the purpose of the company's micro-blogging activities? To increase the number of fans? or to promote new products, or to give back to the old customers, first of all to clear the purpose of the activities in order to carry out the micro-blog or the planning work.

2, the theme of the event to attract attention;

People are sensory animals, and activities are enough to attract your target audience, stimulate their eyeballs, so that fans can participate in the most effective, such as the most common now, the forwarding of micro-bo @ friends, send the iphone, send phone calls and so on, for free things are enough for fans to participate in it.

3, the programme of activities Concise

Activities must not be too complicated, set too many thresholds, or participate in a more complex way, so that the dissemination of activities is extremely unfavorable. Will make many novice friends or not to participate in the activities of the target audience and shut out. Therefore, the activity must be as concise as possible to ensure its easy transmission.

4. Creative form of activities

Enterprises in the planning of micro-blog activities, to be creative enough, combined with the current hot events, according to the enterprise itself to plan. A good idea can be used to your unexpected effects, such as the Durex incident that everyone knows, is the use of heavy rain in Beijing and condoms effectively combined.

5, the Activity process standardization

The whole activity flow should be normalized so that it can be implemented effectively. For example, the release of the activities of micro-blog time, the promotion of activities, and fans of the interaction, the way to obtain prizes and so on to be standardized in advance.

6. Diversification of activities and promotion channels

The promotion of microblogging activities is the key to determining how much effect your activities can achieve. In addition to its own activities after the beginning of the microblogging platform in the forwarding, preparatory activities, to inform more target audiences know the activities, Forum blog, official website, offline, can also be combined with micro-BO platform itself to promote and so on, Only the promotion of micro-blogging activities must be done enough.

7, the Activity awards openly

The most important thing is integrity, micro-blogging activities of the award, must be open, so that fans trust you, only trust you, can help you do publicity, to achieve word-of-mouth effect, thereby enhancing the corporate brand image. For example, how to draw a micro-blog event, the award-winning audience, the audience to bask in the gifts and so on, the work should be open, so that fans trust you.

8, the activities of the fans interactive human

Microblogging as a customer service position, answer fans questions, and their interaction, let them feel that the enterprise is true, so feel no sense of distance, strengthen the goodwill of the enterprise. Fans need to be managed, need to be sustained, how to cultivate them into your hardcore fans is what we should do best.

9, the Activity data Analysis Department, summarizes the refinement.

The data analysis of microblog activity is essential in the future operation, for the effect detection, the later improvement, the problems encountered in the implementation and so on must record, completes the data analysis. including monitoring and forwarding activities, review data, fan growth, the end of the event to achieve the effect, and the expected effect of the gap, do a good job of data analysis, do a good job summary.

The above is for the planning of micro-blogging activities, the promotion of the way, enterprises in the operation of micro-blog, to pay attention to listen and fans of the activities, to the target audience want to see things, this is the key to business Micro Bo marketing. (Wen Shu Mingxia)

Article First microblogging marketing Research Institute http://www.weiboyx.com/weiboyx/201112291709.html, reprint please indicate the source