The way to promote the website is to build alliances

Source: Internet
Author: User
Keywords Sellers they website promotion so that we

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Promotional network set up more than 1 years, after 1 years of promotional content has been very rich in Baidu Search promotion network, ranked second, search promotional items, ranked second. Search on Google on the homepage of the Promotion network, search promotional items, ranked 8th. The site was originally built because people were handing out flyers in the streets to advertise their products, and I think they would also need a web platform to advertise their products. After a period of time to observe the seller's behavior, I positioned this platform in the promotional network. In order to promote the idea of business and intentions, and constantly improve the site. In order to make this website stand out in the same industry, I make the promotion net specialization. In order to enhance the user experience, I promote the network plate segmentation, product materialization. In order to build the site more stereoscopic, user-friendly, set up shopping ask, so that buyers and sellers can interact, let sellers do their customer service. Later found that some sellers are not good at promoting their products, only discounts on prices. I don't think a price war is a long-term or even a thirst. Some of these sellers are the first increase in price after the discount, which will make your credibility is questioned, outweigh the gains. I feel that the seller of the promotion planning this piece is deficient, so set up a promotional college, the promotion program by industry subdivision, according to the festival subdivision, convenient for the seller to learn about the relevant knowledge. In order to promote the needs of sellers, I also combined a lot of grassroots webmaster, set up a column in the website, Hawking grass-roots web site advertising, the same type of promotional gang leader, selling promotional gangs advertising, at the same time opened the Taobao shop, shop name is network advertising for the store, sales of grass-roots site advertising, promotional gang advertising. So that sellers can spend the least amount of money to better promote their products. I for netizens, buyers and sellers do is based on their needs, and its intentions can not be meticulous, impersonal, three-dimensional. However, the depressing is that the promotional site traffic has not been a major breakthrough, shop sales are not a big boost. Promotional net home ads for has been a loss of sales to 1 yuan a day, shouting out a full 10 yuan to send 2-day advertising. However, there was no strategic increase in sales, which compelled me to think about my promotional strategy.

Uppermostpart full of Jinghua, the people alone gaunt. I think the grassroots site have some of my troubles, they may be on the page may have experienced such a worry. They should build their website as well as I do so put in such intentions. So how do we get out of this dilemma? Forget it, don't go to see the traffic of the website, let's go shopping. From clothing, stroll to cosmetics, from cosmetics to the computer, from the computer to the mobile phone. A look up to see Di letter Monopoly banner ads: "Your phone is broken, lost, I lose money." "What the hell is he playing? Go and ask. "This requires you to handle the mobile phone security card. "What do you do?" You buy 1200 yuan to 1500 mobile phone, to buy 150 yuan security card, 1500 to 3000 yuan mobile phone to buy 250 yuan security card, 3000 yuan to 5000 yuan mobile phone to buy 350 yuan card. "is a card plugged into the phone?" is to buy Ping An insurance, so that the phone is broken, lost, you can spend 60% of the money to buy the same phone. "Haha, look at this article." A propaganda language achieves several purposes. Mobile phone now hundreds of yuan can buy a very beautiful mobile phone. The most fundamental function of the cell phone is to answer the phone, and few people are willing to buy a high-end phone, and he is pushing through a security card to drive high-end handset sales. In the future, I lost my cell phone and bought it here. Mobile phone updates fast, price quickly, then spend 60% of the money, buy the same phone, not with a large price to clean up the inventory? What is more important is that he sells safety cards, which can benefit from Ping An company, such as commission or related promotional returns.

I cite this example in order to let you see Di Shun Tong and Ping An insurance company cooperation, to achieve the benefits of coexistence. Should we introduce this idea into the construction and promotion of our website? Why the grassroots webmaster will be rich in the content of the site, also everywhere for the sake of netizens, but also rely on the needs of users to develop the establishment of daily work to the Night 2 o'clock 3 o'clock, the site to promote the effect is not good, traffic or not to go, the root cause is that you a person's power is too small, your hoarse shouting, the impact is limited. Then we will find a way from the alliance, seek breakthroughs, organize like-minded friends, will be the strength of everyone gathered together, publicity and common development. We are running for the benefit of the use of interests to maintain, the interests of relations than any relationship is persuasive, but also more solid. You can trade alliances, such as apparel industry corporate websites and apparel industry websites alliances, regional real estate sites alliances, car sites and auto Web sites federations, and can also be associated with industry alliances. For example, cosmetics industry sites and collections of women's websites, and the collection of entrepreneurial sites, but also cross-platform cooperation, such as with a large number of listeners of the microblogging cooperation, and the same product

Crown Shop cooperation. In short, no matter who you work with, you must go to the Alliance Road, because the establishment of alliances is the way to promote the site. Between the alliance can do the director, the specific responsibility, a stage, B is responsible for background music, c singing, Ding Dance, sing a play, its impact is far more than a person's singles alone.

Summed up a sentence: the Web site to promote a long way to go, the alliance is the outlet, you see the impact of the rapid growth of the platform which is a person to play the turn, the site so, Micro Bo so, promotional gangs so.

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