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These days, about the network under the promotion, I am very distressed, very confused, want to find a better way. On the Internet to search a lot of online promotion methods. I understand a truth: offline promotion is not just a billing page, sweeping office buildings, the community, but also to occupy the commanding heights of life information-media.
I was very impressed by a sentence, "If a media friend helps you, the whole media is helping you." Online promotion should be close to the people's livelihood, but also to meet the media's appetite. Planning a good people's attention to the topic, often can quickly let the site in people's hearts rooted.
Through their own personal experience, I would like to talk about their views on the offline promotion.
A discussion on the forum (suggestions)
We can add a number of plates, such as: Friends in the city, urban life, capable clubs, emotional online. We can recruit some part-time staff to be our moderator. The object is mainly in school students.
They spend more time on the Internet every day and have a strong desire for curiosity and passion for new things. They have their own circle of friends, can quickly spread their own forum. This not only allows the forum to bring a lot of popularity, but also conducive to the spread of the site.
Many students may not have much to look for the needs of capable people, but they are a group, highly contagious. They can put our idea of "life has a problem, on the network" to spread to not often online parents elders, indirectly for the company pulled customers.
We can find other more famous forum moderators to do part-time, use their experience to drive the popularity of our forum.
Ii. sharing resources with traditional media
With the River newspaper, Oriental today, the business, evening, urban information, Asia-Pacific Weekly and other newspaper companies, so that they advertise our website in the newspaper, we give them free to publish classified information. We can discuss the specific way. It is best to be able to advertise our website on the homepage, including the website and simple introduction.
Third, to pay more local newspapers, radio reporters friends and some well-known website of the promotion staff
We can only through the full communication with local journalist friends, only in the first time to use hot hype, the site quickly spread. We can set up a planning team to find out more sensitive stories in life, and then join hands with journalists from all over the press, give them a shot, or write an article about it and try to get it published. This will not only promote the site, but also reduce the cost of publicity.
Some time ago in the Dahe newspaper, the Oriental newspaper in the comparison of the fire of a person is "cottage version fan", as long as he appeared, you can report. Very hot. We can also invite Shanzhai version fan to our capable network to see, can make full use of media resources.
A lot and some website promotion personnel exchanges. For some of the better sites, we can go to dig some people come over to make up for their own shortcomings.
Four companies set up a planning team
Always pay attention to hot issues, often in the network and the city inside turn, find hot spots, hype hot spots, people's attention to focus on our website. We have cameras, there are promotional staff, can be in the work of some of the Zhengzhou can cause media appetite of things caught, and then in the brewing, and finally for the newspaper media to provide material. Indirectly publicize our website. At the same time, also for our own forum to create an original article, Stone.
Three Tones marketing
It can be with the IT computer and tripod home business such as a joint publicity. We offer them a bit on the website and they put our ringtones on their service hotline.
Four Festivals Marketing
On the occasion of the major festivals, we played the corresponding slogan on our website, then we combined some big shops to do the propaganda. We can make headlines for them on the website and they advertise for us in the store. Can be a banner, can be a poster ...
Five increase Color Page publicity efforts
After a few days of groping, we found a truth, do color page publicity. By tracking the data, I feel that the color page effect is good. Through the data I found in the technology market better, shop second, the lowest community. But communities can be closer to demand. In the future, can increase publicity efforts. Community, shops, markets, offices can be issued leaflets. Adopt different measures in different situations. A website is good, depends on the consumer. Can organize users to experience our website, to mobilize the enthusiasm of customers. We should come up with some plate to free for their own cooperation media, partners to do activities. In newspapers, television advertising, to spend money, why don't we send free plate to attract partners. After the popularity of the site, we will be able to profit from the loss of their own profits back.
Interested friends may wish to visit our website and you will be inspired. The site could have done the same.
This article comes from: Capable network.