The ways and strategies of recognizing some key word selection

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Whether it is search engine optimization (SEO), or keyword bidding and other advertising, for most of the SEM Enterprise keyword choice is very important! For keyword selection and operation here and you share.

1, the correct keyword standard

Keyword research and selection is a crucial step in search engine marketing activities. SEO work is around the product keywords, so the choice of key words on whether the whole SEO work can be effectively carried out; as we all know, most people look for information on the Internet from the search engine. We all look for the information we want by typing in the keyword segments. For now, most people search with an average of 2-5 keywords.

Therefore, choosing the right keywords is becoming more and more important for optimizing web content. Because search engines mainly provide content related to keywords, compared to those who do not use the appropriate keywords to describe their products or services, Web sites, if there are related keywords, the site's ranking will be more forward.

2. The basic principle of choosing key words

As we all know, the "mobile phone" this keyword daily search volume is huge, if you can get good rankings on this keyword, you can certainly introduce a good flow can increase the conversion rate of online sales. It is conceivable that this keyword competition will be very fierce, a mobile phone online sales shop is worth to fight for the word?

These common keywords, such as: "Tourism", "advertising", "tickets, such as the number of competitors, you may have money to invest, you must get good rankings, but you also have to think that there will be a lot of people come up with more money to compete with you, perhaps eventually you will be very not cost-effective, or forget the general keywords it; Does bring in a little traffic, however, because the purpose of search for generic keywords is not clear, these traffic is not very strong target, and the user area may not be included in the established market scope, the conversion rate of their orders is also very low, in fact, cost more than the corresponding return. Should be the region, brand and other factors are considered recently, such as: "Beijing mobile Phone", "Samsung mobile phones", such as keywords, such as the competitive pressure will be much smaller.

3. Select keywords

How to select keywords is one of the most important steps in Web optimization, and it is also a problem that most people can easily ignore. People often casually come up with a few keywords, use them in the Web page, and then submit these pages to the search engine, thinking that they can get a good ranking. This usually does not bring you the ideal effect.

For a single product site, the core keyword is the name of such products, for a variety of products of the site, each product name is the core keywords.

Hello everyone, today I want to introduce the SEO link is very important step, is also the first step, that is the choice of keywords, many people ignore this link, the typical two types of people, a class will only choose the super hot keyword, such as doing stock site, they look for the keyword "stock", There is a person is the choice of super unpopular keyword, self-righteous think affirmation many people search, in fact, only 10 people a day search, incredibly with the whole station to the top, top to first, there is no traffic!