The weakening of domestic mobile phones

Lead：

Domestic mobile phone fading is an indisputable fact, not only in software and hardware, even in the development of thinking, are lagging behind the brand a big cut. Can a simple hardware stack solve the current challenges of survival? Domestic mobile phone is not lack of technology, not lack of brand, but why is not to make "Apple flavor"? 4G is coming, this is the opportunity of domestic mobile phone reverse attack, or 3G of pirated? All sorts of questions, and the market answers.

The weakening of domestic mobile phones

Gao far

When does domestic mobile phone rise? This seems to be a cliché, but throughout the mobile phone market, almost all "foreign brands" are singing solo. Andy Letter Qualcomm recently released the 2013 annual sales data show that the first half of the international brand mobile phone market share and more than 65%, while the domestic brand share and less than 35%; among them, Apple market share of 15%, Samsung Market share of nearly 40%, the share of the sum has reached 55%,htc, Nokia, Sony, The contract for Motorola shares was 10%.

In terms of profit, the situation is even more bleak. An investment bank analyst said that in the first quarter of 2013, Apple took 57% of the world's mobile phone industry profits, the remaining 43% belong to Samsung, other handset manufacturers are basically "lose money to make a yell." Fortunately, millet contend for tone, the first half of the revenue 13.27 billion yuan, sales of 7.03 million.

Thankfully, only in terms of shipments. The good news is that Lenovo, the cool pie, Huawei, ZTE as the representative of the domestic mobile phone by virtue of the thousand-yuan smartphone won the domestic market share of 70%; The bad news is that not only domestic manufacturers, Samsung, Nokia, BlackBerry, and even Apple have plans to enter the Red Sea market, with the " High-end subsidy low-end "becomes the basic strategy.

In any case, homemade handsets do not have the "Apple flavour", at least for now. The biggest gap is the lack of OS, Apple's operating system, which has developed itself and taken a completely closed stance, but created the market's most advanced smartphone, thanks to its closed, self-developed, iphone and ipad user experience. Domestic mobile phone operating system has also been tried many times, such as Linux code based on two development, such as Aliyun OS, Unicom's wo phone, the other is based on the implementation of the Android system customization development, Millet MIUI, China Mobile OPhone, Lenovo's music OS Grand ROM, etc., at present, Only MIUI is alive, and nothing else can be found. However, developing the OS is not discriminating, has the independent mobile phone operating system, unavoidably also has the risk of being marginalized, with the Apple Challenger posture appeared Samsung has launched the Bada, died out, now the Tizen also repeatedly jumps the ticket, but the BlackBerry has own operating system platform, but also falls into the decline destiny.

Some people say that domestic mobile phones are not enough "high-end, flavor, on the grade." The reason why Apple and Samsung can monopolize the vast majority of the mobile phone market is the high-end market for many years, including music phone and other high-end mobile phones sounded the Horn of the high-end market, but many users do not buy it. Domestic manufacturers are good at, only in the low-end market, early through the price war to occupy a certain market share, because of the lack of further expansion of market share, increase the profitability of the profit of the "Kill 1000, since the loss of 800" price war, in this process, the original domestic mobile phones accounted for a sharp contraction in profits, the entire industry began to shuffle.

Brand is also a major weakness of domestic mobile phones. We have for Motorola, Nokia, BlackBerry decline sigh unceasingly, also to Apple, Samsung products, but who can remember Tcl, waveguide, Southern High Branch, Panda and other domestic brands? At present, only the well-known Huawei, ZTE, Lenovo and other "halfway" of the cross-border players, or millet, the charm of the family, such as for the enthusiasts of the company, behind the faintly visible is the shadow of Apple. Between the rise and fall, foreign brands and domestic brands between the strength and vulnerability clearly visible. At present, has entered the 3G era, the domestic mobile phone is still an operator customization of the road, put aside this channel, domestic mobile phone real social marketing situation is not optimistic.

Now, 4G is ready to do, domestic mobile phone will not repeat it?