The Web game platform and the young girl group Love Dora Girls to reach strategic cooperation

Absrtact: Recently, the domestic large-scale page tour platform holding hands Love a girl, song "People to see Love" authorized the "Star God Call", while another page tour company and Chow Chi New Year Big article "West Swim Drop Demon Chapter" strategic cooperation, just less than one months, two home page travel company

Recently, the domestic large-scale page tour platform holding hands love a girl, the song "People see Love" authorized the "Star God Call", and another page tour company and Chow Chi New Year Big article "West Swim Drop Demon Chapter" to launch strategic cooperation, just the spring festival less than one months, two home page tour company has been in the entertainment marketing field first to the strong, Ahead of the marketing war is the page travel industry survival rules change.

Isn't it? Look at China's Zhing game work the latest release of the "2012 China Game Industry Report", you know the root of the cause of the grassroots start-up companies.

The Web game platform and the young girl group Love Dora Girls to reach strategic cooperation

The report shows that although the entire 2012, although the total number of web games increased by 2.57 billion yuan, to 8.11 billion yuan, but with the accession of major electric power companies, emerging web game enterprises in the continuous influx, coupled with the entire domestic internet users a stable, access to users more and more expensive.

In last year's forum, the industry personage also to this speech: "The page swims the competition situation already to" the fire ", the new user's introduction cost has increased at least 10 times times. ”

So in the new market environment, various web game companies have innovative survival, which exert the power of entertainment marketing, surging with the film, TV series Cross-border cooperation between the different industry is becoming a trend; look at how the game companies to rack their brains, increase brand input, attract players eyeball, increase flow, you know to create young, Fashion, pro-people's brand image, and strive to differentiate through the brand marketing, to stand out as a breakthrough.

The market share of the page swims increases year by day, the competition is fiercer, how the product emerges becomes new problem

Take "Martial Arts 3" and Chao Wenzho and Yang starring the film "Big Sasha" as an example, through the brand effect of the star, during the cooperation game "martial Arts 3" official website traffic doubled, the recharge data rose 1 time times, the new user increased twice times, user activity increased by 1.5 times times. Now the "Martial Arts 3" monthly water to reach more than 10 million, this is enough to highlight the entertainment marketing paste after the hinge-tour of the energy emitted.

Will the Web gaming industry follow in the footsteps of other industry marketing trends? As the president of the U.S. Kotler Group, China, said in the marketing 3.0 era of branded entertainment marketing, Today the world has entered the marketing 3.0, Brand Entertainment marketing is the fastest growing field of enterprise marketing investment, is expected in 2012-2014, China's brand entertainment marketing expenditure of the annual composite growth rate will reach 19.6%. , let's wait and see.