The webmaster must learn to do the website like the Business enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are many similarities between running a website and doing business. The domain name and station name are the company's address and name, good domain name customers do not need business cards can easily find and enter the company, too complex domain name will bring a lot of confusion to customers, not friendly to customers, foreign countries have a lot of domain names used in English phrases, for poor English people is very easy to cause spelling mistakes, For example, Kai-Fu Lee's innovative factory for the Chinese people are very easy to spell error, the domestic domain name often take the following several naming methods, 1, Digital Domain name (126.com); 2, phonetic domain name (baidu.com); 3, pinyin abbreviation (ylmf.net) 4, pinyin + number (beilei5.com 5, pinyin + English (alipay.com), these kinds of naming methods are often conducive to memory and input, just like your company address is "Renmin Road 1th" like, let people easy to remember. Good station name also has good effect, when others do not remember your domain name, search your station by search engine can also reach your site, Baidu is more than Google to let ordinary netizens accept, Schontonbihias good remember more. The website record is like the company industry and Commerce registration, does not have the record number may not be able to operate, or can easily be closed. The server is the company's purchase of land, lots of bad, even spiders are not climbed, naturally do not expect people to enter, the server is unstable like the area of the old road roads, natural also affect customer experience. Backstage is like the company's management system, the management of a mess of enterprises naturally difficult to operate. The content of the website is the company's products, the product is the ultimate customer products, product quality will affect whether there are repeat customers, refuse to repeat the garbage station, running is the amount of good content of the station is often more focused on customer experience.

An enterprise has the production capacity, needs to sell the product, but we need to promote our website. Promotion is important and requires a lot of skills, many people are familiar with SEO, but also a lot of people focus on the object of research, I think SEO is only for search engine optimization of an important method, but the search engine friendly may not be able to win, do the ultimate goal of the station should be friendly to people, so as to allow the site to develop rapidly. Here is a simple talk about the past few years I used some of the promotional methods and practical results.

We often see many companies in order to publicize their own will be in the streets to advertise their products, this method often take a large area of the net, we are in the promotion of the site will also use this way, but will be replaced by online promotion methods, such as mass mail, mass QQ message, mass forum advertising posts, This should be a very effective method in the short term, but will cause a lot of work, and will affect the image of the site, I was in the early promotion of the site most of the time to take this approach, such as my one of the NBA live sports station, in the Rockets or Lakers games I will be in the Baidu Bar, Sports forum, QQ Sports Group issued a large number of live advertising posts, it should be said that the short-term effect is more obvious, coupled with the flow of SEO, in the game day can often reach tens of thousands of IP traffic. But because the website page advertisement too many is unfriendly to the visitor, SEO optimization of the search engine to the impact of the continuous fatigue war so that I can not bear, and so on, the site's traffic quickly fell to less than 2000, coupled with this time on the video site hit, I could only sell the site, declaring the end of this mode of promotion. This is an early extension of the way, but also a difficult long-term effective way.

Later I began to do E-commerce site, because I have a source, using Network Marketing plus offline sales mode. This is similar to the entity's corporate operations, to sell products, the company needs to launch their own product visibility, and online is to do keywords. I've taken two ways to do the keyword, one is according to different products do different keywords, such as PTFE tube, PTFE rod, PTFE gasket, etc., this way to do a lot of keywords, need a lot of links, but because this keyword only for this kind of products, it is easy to do keyword ranking, But the weight of the entire site does not affect very much. The other is for the type of product to do a keyword "PTFE", this can be a decentralized link weights to a keyword weight, the weight of the entire site is also more obvious, from the actual effect of my station is the latter better, and the latter can directly bring the weight of long tail keyword, Of course, different products may have different effects. We all know that links include both the inner chain and the chain, inside the chain to ensure that the site within the article can be a link to the spider and the user to reach the page as soon as possible. The outer chain is generally the way to use links, including exchange links and cross links. Of course, you can also through the soft text to promote the chain or direct purchase outside the chain of the way, soft paper requires a certain degree of writing ability and practical experience, and the purchase of the chain requires a certain amount of input.

We see on TV, newspapers and magazines, the road is full of three-dimensional plane of advertising, now many companies will use the network to promote the product, in large or professional websites to advertise their products, and if we will own the site as a commodity, we can take this way. For example, the recruitment network Shopping Network is to their own site through the purchase of advertising methods to promote. Popular products can be advertised in Sohu Sina, the audience is wide but also need a lot of input, my Teflon network is to take on the chemical site on the way to advertise, so more accurate, the price will be much cheaper. Baidu Promotion is actually a very good product promotion and keyword platform, because of his search engine rankings to make your station easier to see, but the price is relatively large, a PTFE keyword ranked tenth also need nearly five yuan/click, this way is not necessarily suitable for all products and website promotion. Google AdWords can make your ads ubiquitous and accurate, but because of Google's exit, there is no longer a detailed discussion of this kind of advertising. Cheap advertising is not no, Ali mother billion is aimed at small and medium web site advertising platform, but I try to find that the effect is very unsatisfactory, the click Rate is quite low.

In reality, enterprises often have two main profit models, one is the way of selling products to make profits, that is, the money, the other way is through capital investment to get dividends, that is, money to generate money. The former has substantial support, need to do slowly, the money to slow, the latter risk is relatively large, the return may be larger. And for our small and medium sites, if your station is not a technology innovation class site, then you may have the same two choices, one is to slowly do the station, slowly cultivate the weight of the site and traffic, the other is to take the weight and flow of the way to buy, including the purchase of links, buy ads, etc., depends on how you choose, No matter what enterprise or website, the direction is right, persist will certainly succeed.

Winter has passed, but the webmaster's spring has not come, but as long as the insistence, you can use your method to win success.

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