The webmaster should study marketing with the Ministry of Railways

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

18th this month, Old Chansangshen fortunate, bought Shenzhen back to Wuhan T96 train ticket A, hand holding ticket such as holding decree-Scared almost pee. Then on the train the old money flash turn, the clouds and 72 change, at three o'clock in the morning successfully fill a berth. In order to commemorate this great journey, the old money deliberately summed up the analysis of this article "with the Ministry of Railways to learn marketing." Dare not take it out and share it with the public.

The key to the choice of marketing market--rigid demand

Rigid demand is always the key to marketing market choice, the Ministry of Railways is in this respect will be the ultimate representative of the article. Trains are generally a rigid requirement, and the number of people who go by train for trains is still very small, and the few who can run out of a mental hospital and get tickets are not very likely.

So find a just need market, or even create a certain just need (such as reducing the frequency of ordinary trains), with just need to force customers, and finally achieve the purpose of the transaction. The old money deal is in the choice of "stand back" and "go back" of the persecution reached.

Second, the advanced means of marketing-manufacturing customer base

What is the biggest profit on the train? The old money of the villain's heart to speculate, it should be the dining car. Very ordinary a plate of scrambled eggs, can be sold to 36 yuan, the profit should be Baife bar. In the case of a higher species such as humans, if the intelligence is normal, there is very little price of eggs, such as special circumstances, willing to pay the few people.

At this time, the Ministry of Railways outstanding marketing ability once again manifests, the manufacture special situation, the manufacture customer base, has sent into 200 ticket, more than 10 hours standing should peep, in order to have a place under the special circumstance, a dining car 40 seats must become the fragrant pastry. In this case, the conversion rate of One-fourth is definitely a piece of cake.

Third, the essence of marketing-follow-up service charges

Buy a meal ticket to sit at the terminal? After 10 o'clock, there will be a plain-dressed elder sister in the standard Wuhan Mandarin to carry out two charges, that is, the so-called tea fee. A bowl of high crushing, receive 30, but can not buy, not only do not have tea to drink, the seat under the buttocks will become someone else's coveted.

Such a follow-up fee why can be successful, in fact, the most important thing is to let customers into the dilemma of choice, be slaughtered or left. Leaving means fatigue and misery.

Iv. the sublimation of marketing--Advanced Temptation

Actually sitting for 10 hours is also a matter of suffering, in addition to the train bumps, want a good rest is impossible, and is the old money to savor the socialist train and product of the trance, the dress of the simple elder sister again as a savior-like appearance, accompanied by a roar--"The Sleeper with me!", The old money trance thought oneself is participating in a big war, a sound "comrades, Rush Ah" in the heart surging. Very excited to fill a sleeper, clutching a berth ticket, as the news broadcast in the Lonely lonely lonely holding condolences gold, temporarily laolei, not by the issue of a good socialist feeling.

From the marketing point of view, when customer demand has been met, the market is often difficult to open up. At this time, the use of more advanced services, products to carry out the temptation to stimulate customers to purchase desire, is very important. And the higher temptation comes from innovation, except, of course, the Ministry of Railways.

The above is "with the Ministry of Railways to learn marketing," the full content of work is busier, so wrote nearly 10 days. Welcome to reprint, message.

This article originates from: Wuhan Seoer Qianjiangiang's blog, Address: http://www.027seoer.com/, reprint must note!