The website chooses what promotion way is correct

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Many enterprises or individuals are always confused about what SEO is, they think, do seo than spend money to promote the effect of bidding faster. A site to achieve short-term goals, choose to bid promotion is a good choice. However, in order to consider the long-term benefits, the bidding promotion may not be the right choice. So, what is SEO? SEO and Auction Promotion is the difference between? below, I put the difference between the two ways, I hope for everyone to solve the doubts in mind, at the same time for their own web site to choose a suitable way to promote.

1. Unforeseen costs

If you've ever done a bidding ad ranking, you must have had the experience: "Last month, the first one on the right side of the ad was only 0.8 yuan, and now it's going to be raised to 4.5 yuan." This means that the ads cost 4.5 yuan per click 1 times, and competition in the industry allows you to quickly increase costs in a very short period of time. and website optimization does not exist this factor. And if you optimize your ranking after SEO, continue to maintain high quality of the number of reverse connections and content maintenance, your left ranking will continue to maintain or improve.

2, Malicious click

You might be surprised why sometimes the ad was clicked dozens of times, but no one asked for advice? In fact, not customers can not understand your site, according to our understanding, more than half of the bidding advertising clicks are peers and some do product marketing people consumed. This is a bit like the current domestic shoddy exhibition, spending money to participate in the exhibition is like attending a peer meeting, almost or no effect.

3. Coverage

SEO optimization is for the majority of professional search engines, your site not only in Baidu rankings to upgrade, while in other major search engines will also enhance your ranking of the site. The choice of competitive advertising methods to achieve this effect must be signed with the search engine advertising agreement, which undoubtedly increased the huge cost.

4. Budget control

Advertisements can be advertised on a daily basis, and advertising is not displayed beyond the budget, a rule that seems to be able to help businesses save costs, but it is based on cooperation opportunities before sacrificing. SEO optimization will not be limited by this rule, your site links are always displayed on the above.

5. Long-term effect

SEO optimization can help you improve the comprehensive index of the Web page, if your link has been promoted, unless the late application of the method of cheating and be punished or stop later maintenance, otherwise ranking is not easy to decline. And if the advertisement stops, the website link can disappear.

After analyzing the difference between the two, I believe that every reader has his own choice in mind. Use the least cost to maximize the value of the site, choose the way to promote the key.

Author information: Xiao Feng, China SEO Forum (www.web520.com) The first phase of talent training program students, Shenzhen SEO Xiao Feng Blog (www.0755seo.org) webmaster, new SEO has asked to answer group: 46090653 Welcome to join.

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