The website does the soft article promotion should be soft to what extent

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Network society is now more and more developed, we touch the way of things are also diverse, the promotion of goods from the original line of the way, the current line, the line of a variety of ways to promote the combination of methods. In the Internet station this piece, the Enterprise website Commodity promotion, the soft article promotion pattern its very important function. Soft text also evolved into a way of advertising.

There are two main forms of soft paper, these two soft text is also my best to optimize the palletizing robot website experience a summary. Soft text is divided into Web site optimization of the link promotion class and corporate brand promotion of the newsletter class, the two types of soft text determines our soft text in the creation of writing, soft wen to what extent. Below I do not two palletizing machine website soft text to share some experience.

One, the link promotion class soft article

Many webmaster more or less have written some soft wen, just did not really study, how to write soft paper. Link to promote the kind of soft text to write exactly how to do, I am in the promotion of the palletizing machine http://www.fujiyusoki.com.hk/site outside the chain promotion, mainly by the text to promote links. This kind of soft writing in general article I will add to the website of the stacking machine, the appropriate amount of the article to add some of the keywords I want to do. But pay attention to control the number of keywords and keyword insertion of the rationality.

Take my palletizing Machine website Soft Writing method For example, generally a soft text insert keyword amount of 5% to 7%, link inserted straight into a. As for the form of links, can directly join the link we try to add directly to the link, do not use the form of anchor text to do the link. For links to promote the soft text, the content of the soft control in about 70% can be.

Because of this kind of soft wen i emphasis on the promotion of the website of the palletizing machine is the link, then the more the article is transmitted the more the effect of the better. Soft paper quality to a certain extent to determine the degree of transmission, such a soft writing will be more difficult to write, not only to achieve the effect of link promotion, but also to pay attention to the readability of the article. This requires us in the soft writing process to accumulate experience, improve the quality of soft paper.

Second, the Enterprise Brand Promotion Newsletter category soft article

The brand promotion class soft article pays more attention is the content quality, namely the article readability and the attraction. Such a press release is heavy on the promotion of enterprises and brands, and links to promote the type of soft text writing is completely different, that is, you do not need to consider the promotion of links, improve the ranking of keywords such issues. Newsletter type soft wen only highlight the Enterprise brand, the formation of product publicity effect on the line.

To my own palletizing machine site for example, for you to explain such a news class soft text how to write. In my writing, I mainly focus on these aspects:

1, the article title of the formulation

Good article title is half the success, I am in the development of a palletizing Machine website press release title, spend a lot of my time, I also never stingy this aspect of the use of time. Article title proposed there are two requirements, one is to attract readers, the other is the title needs to highlight the product, at least let you see the title to know this article is about palletizing machine.

2, high-quality content

Brand promotion of soft text, the quality of the article must be high, such soft content needs to reach more than 90%. The main content to promote products, play a brand publicity effect. Also need to pay attention to the readability of the article and writing. Such a soft text is required a certain style of writing, or the content of the article does not attract readers, so as not to promote the effect of the brand.

Although the soft text ads, but for the promotion of the site has a very large effect, said that the text is the most touching things, sometimes than pictures, video effect is much better.