I have been busy with my work recently, and my blog has not been updated for some time. Feel a bit ashamed, originally intended to use the weekly rest time to adhere to write an original article, exercise their ability to write, now is number 9th, tomorrow on the number 10th May this month a word did not touch. Today I took a moment to talk about the role of website editors in the healthcare industry.
Web site Editor, is the site content of the important builders, through the collection of information, to write, standardize, and finally through the network to the world of Internet users to publish, improve the function of the site, enhance the site user experience, to achieve the exchange of Web sites and netizens. I usually watch the news on the Internet, look at the information will go to Sina, because Sina's news, information is the latest, the most complete. Sina to use its own advantages to provide the latest, fastest, most complete news advisory content virtually let me become its loyal users, I am concerned about the content of the news Sina has, the same I do not pay attention to the content of other people Sina also have. And I am concerned about and do not pay attention to the news content is created by Sina website Editor, through the website of the news content so that netizens have resonance effect. The website editor is also a marketing person of the website.
Every site can not be without site editors, portal sites, web site editors, regional forums are also missing site editors, personal sites will not be less than the site editor; Similarly, the person who creates valuable content on the site is also a website editor; it can be said that the website editor is just like the advertisement on the Internet.
Private hospitals as long as there is a website can not be the existence of site editors. The private Hospital website edition is a very important position, when the Netizen patient enters the hospital website, the first demand is the website information content to him to have how big help, this disease how to do, the solution is what, usually should notice what, the doctor expert to the disease explanation. General patients will not immediately click on Business and hospital website of the customer service staff dialogue, the first choice to let users of the hospital, the site to generate enough trust. And trust not only rely on the website macroscopic overall, more should be from the website substantive content article displays. The website editor through content article and Netizen patient produces the sympathetic effect, through the website substantive content and the Netizen patient communication forms the effective dialogue.
The network marketing of the private hospital values the marketing ability training of the consultant, but it often ignores the important marketing link of the website editor. Web site in a case has not yet had a substantive dialogue with netizens, often in the Netizen patients browsing the Web site, Web pages, reading articles, doctor experts have been in the subconscious of your hospital, doctor, the trust of technology has an intangible decision. And in the Netizen instill this consciousness the important position is the website editor to embody the content article, a qualified website editor also should have certain marketing ability.
Now a lot of private hospital website Editor's job is not simply to write original, false original articles, more is beginning to involve the website promotion aspect, for example assists the Marketing Promotion Department to do some question and answer promotion, the blog promotion and so on some easy to master outside the station promotion method. Now the private hospital should pay attention to the website Editor's marketing promotion consciousness training? The answer is certainly yes. When a network team each member has a certain network marketing awareness, but think that is really a terrible thing.
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