The website edit of private hospital optimizes or heavy marketing

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Private Hospital website edit, to optimize or heavy marketing? From the current local private hospitals to recruit web site editors, most or from the SEO aspect to consider: article originality, keywords, tag tags, inside the chain, around a word, etc. are the criteria for assessment, because of this, many of the hospital's Web site editors have become a " Porter ", daily boring collection of articles, modify articles, upload articles ...

Every private hospital will have several websites, bidding stations, promotion stations, but no matter what kind of station, many editors are working with the appeal mode, can not be denied that a website operation development, is inseparable from the SEO, but the medical site a little bit different, even if you can optimize the keyword to the home page, but the front of the advertisement is blocked, The real ability to pass through the optimization comes in small quantities.

So that is, to give up optimization? Of course not, I suggest that in the retention of basic numbers to do the optimization, but also to arrange the number of people to focus on marketing to write articles (optimization station editor to do optimization, auction station editor to do Marketing). Article marketing is the focus of the conversion rate, how to make their own write an article can attract visitors, so that visitors have the desire to consult, and then produce effective dialogue, appointment, doctor.

1. The article must be written in the direction of the patient's search intention.

Search therapy, the patient is likely to want to understand can be cured, search fees, patients may be more consideration of the economic aspects have no preferential; search the hospital, the patient is concerned about the authority of the hospital;

2. Illustrations are important

Pictures have always been more than words to attract attention, at the beginning of an article on the disease symptoms of related diseases map, in order to cause eye stimulation, and finally put on the end of the article after the cure of the picture, the two compare each other, improve the patient's desire to visit.

3. Learn to guide the patient what to do next

Editor to write articles, can not think I put a question all to you can speak clearly, so the patient finished reading also closed the page away. We have to guide the patient's thinking, for example, if a patient wants to know the symptoms of the disease, we'll give him all the symptoms. After the symptoms were finished, we began to introduce him to the symptoms of what to do or the harm of the disease, etc., to a question, the patient into another article or directly into the business pass.

4. Describe a cured life to the patient

Do not blindly in the article with the patient to ensure that our hospital is sure to cure the disease, the success rate of the cure, how many successful cure patients and so on, to give the patient to say that hope is better than the outline of a future life, will bring patients into the treatment effect of the scene, Let it be able to dream of their own health will be free from many life hardships and troubles.

5. The article must have the business access or the hospital contact way

In the most appealing to the patient's words beside the business access or hospital contact telephone, QQ and so on.

6. Rehabilitation cases can not be belittled

Rehabilitation cases have been a Web site marketing an important way, but the current case of the medical station is too stereotyped, are treated before, after someone introduced to the hospital, and finally cured. This form is already obsolete, often the patient sees to know is false. Continued use is not recommended.

In the medical industry, due to some of the misunderstanding of leadership, editing can be said to be the most insignificant work, the whole day is just collecting articles, which also caused a large number of editors themselves despise themselves, can not be long engaged in this industry. Personally feel that editors need to learn SEO related knowledge, but the website editor is not only belongs to SEO, want to make some achievements in the website edit this position, to the marketing aspect development is a good idea, when the visitor through you write the article to produce the consultation, the final appointment doctor, oneself will be a little achievement feeling? " This article by the Medical Network marketing-www.ysem.cn-Feeds "