The website has the traffic but nobody orders the reason analysis

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My colleagues have a station, is a special site to do provincial specialties, site column is the province of each of the city's specialty, Web site and key words here do not say, each city's keyword rankings have come up, basically all in the home page, one or two more important keywords also have in the top 3, daily site overall traffic has 300 or so, According to the principle of such a site, the income must be considerable, but do not know why there has been no one, make him very depressed, can only let us help him analysis:

We will take the site to analyze the reasons for the next, there is no single flow of the problem, in general, you should be able to determine the keyword or user experience these two aspects may have problems, specific reasons can be divided into the following points:

1, the keyword is too broad, no specific or said the conversion rate is low, such as the word specialty, the word is too wide, the general people less so search, even if the search came in, it is not necessarily able to find the things they want to find or find for a long time. This word than XX local specialties, xx place what the specialty is delicious or xx place have what specialty, it is obvious that the conversion rate of the following 3 is higher, the flow is more accurate, more easily have the customer orders.

2, the price of goods is not high, or commodity prices are too high, causing users to look and stop.

3, the description of the product is not detailed or site pictures too rubbing, no introduction to the product, not to seduce the user's desire to buy.

4, the site is too slow to visit, this will undoubtedly affect other people's shopping mood, imagine you buy things, the site played half a day can not open, you are what mood.

5, shopping flow is too cumbersome, to tell the truth I often get headaches, often want to buy things online, follow the process has been point, there are a lot of web purchase process is too cumbersome, the result of my impatience, I gave up directly.

6, online customer service system is not perfect, shopping on the internet will often encounter some problems, need to ask the customer service, if the customer service is not perfect, the user problem can not be solved, may be a lot of lists will be thrown away.

Probably also for a few reasons, are some details of the problem, the reason summed up, and then help him analyze the site:

First of all, we looked at his site's keywords, are OK, although a bit wide, but quite in line with the user's search mentality, generally if someone think of a place to travel, are search xx places have any specialty or XX specialty, although his key words are XX specialty, but also can make it.

Look at its website, the speed is OK, but the commodity price is high, some specialties are my hometown, the price is basically 3 times times the market price, of course, special products are relatively cheap, so the price is not too high scary; there is too little information on the site, not a few articles, simply can not give users the role of understanding, Also can not afford to guide the user to buy the effect; Moreover the homepage and the section page are the specialty pictures, but the picture is not very tempting, plus its in order to be convenient, the picture description is almost the same: XX Special Products _ Special name _ weight, in addition to the site optimization played a certain effect, other no effect, There are no more inflammatory or comparable descriptions, such as writing some of the most famous, tasty and original flavors in the country, and I think it would be better to write them than his original product description.

Finally to his conclusion is that the user experience to do a good job, seriously put some detail to do, and then do some more conversion rate of the long tail to attract some high-quality flow, do not let money slip away from the side. This article is released by TERA-RMT game Net http://www.rmt-wm.com/tera.html, reprint please keep the link, give the creator a little power, thank you!