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What would you do if the search engine updated and found your site ranked off?
May 20, in this beautiful day, Baidu Weekly example often updated in the ranking data error phenomenon, directly resulting in more than 90% of the site ranking disappeared. When I got up in the morning, I found all the rankings dropped, and some of the regular stations on hand were gone. After the surprise, carefully looked at the ranking of the changes, found that before the update ranked on the first page of the station after the update only Baidu's own site, other locations by some major stations in the pages replaced, where the information station accounted for the majority. Look at the rankings of the other keywords, too. So on a few webmaster forums to see the reaction of others, the results found, a pile of crying rankings disappeared posts, and the phenomenon is similar, so the author calm. Sure enough, at noon, the ranking began to recover, the result is a farce. In fact, the search engine problem is not the first time, remember the beginning of December 09, Baidu also appeared a data error, details please see: Baidu this morning large-scale K station.
The rankings are down, don't panic ~! we know that search rankings are dependent on the search engine, the rankings fell significantly, there are two possible, one is the search engine algorithm update (including by the search engine punishment), the other is the search engine itself error.
When the rankings fall or disappear, you have to understand whether most people are in the same situation, and see if there is a change in the ranking of the websites they compete with. If most of the site's rankings fluctuate too much and the search results rank abnormally, it can be seen as an error in the search engine database. Do not worry at this time, continue to update daily and outside the chain of work, watch it change.
If only some of the same type of site and your ranking of large fluctuations, and search results, the other stations do not have an obvious ranking anomaly. Then estimate your site is the search engine penalty, but also do not worry, ranking Take-off and landing is very normal. Also have to find out from their own reasons, first of all, you have to know the nature of your site itself, the site rankings fall general and site content, links have relations. Do you want to check your Web site for a deliberately optimized operation? In addition, check the chain, see whether the chain number is significantly down, links to the site whether there is a ranking problem, analysis clear, the right remedy.
If the content is a problem, you can do some restoration changes, and observe a few days, pay attention to the rankings change. If you do not know how to modify, then you can change a set of templates, and then continue to do the content and the chain. If it is a friendship link out of the question, you can choose to remove the link with the problem, of course, and the other webmaster to say hello. If the chain number is significantly reduced, then you have to consider a different way to do the outside chain.
But be sure to remember that when you meet the rankings do not panic, careful analysis, and other discussions, specific problems specific solutions.
This article by the Zhuhai SEO blog (http://www.linzhangfeng.com) original, reprint please retain the source.