The website needs to be updated, but you still don't know what to write about.

As you read this article, you may be experiencing a situation where your site needs to be updated, but you still don't know what to write about.

To get out of this mess, we often write the latest top news or industry news, new product service assessments, recent conferences or party reports. But we can't always write these things. We have to write something that is not only useful but also very attractive and allows us to have a close relationship with our users.

You may be an experienced blogger, copywriter, or marketer. Perhaps you also know your users well, you have completed the personal role positioning, keyword research, survived the "Evans exhaustion" period. Also look at the content of the prolific web site editors, try professional content generation software, but when you need to update, you are still looking for a relevant and the bright theme of the person confused.

The reason for this is that although you know where to collect raw data or you already have the raw data to inspire new topics, the hardest part is how to find the information available in the vast amount of raw data.

Here, there is a simple operation process that can be applied to all industries, and you can upgrade or change the process to suit your own situation.

First step: Collect relevant data

The most important part of this step is to always focus on the most important data, which must all point to our central task: to distill a topic of high relevance and interest.

We can collect data from the following 6 directions:

1. The most popular blog post

L VISIT the largest number of posts: Use the statistics software to see which posts browse high, high conversion rate, stay longer. Keep this one of the highest of the 20%.

L share the most blog posts in SNS: View the posts that have been shared more frequently, and keep the highest 20%.

Next, we combine the details of these two 20% entries into an Excel table that records the following information: article title, URL, access amount, transformation, length of stay, sharing (microblogging, micro-trust, everyone, happy, etc.)

2. Competitor's most popular blog post

L share the most blog posts in SNS website

L was linked to the most external blog post

The same combination of the highest 20%, record the following information: Title, URL, sharing, external links, linked domain names.

3. Your social circle/circle of friends/Big V share the most content

L on Weibo or other similar sites, the top-ranked Big V in different fields, focusing on what they share most. List of topics most discussed in the group.

Organize a table to record the most influential big V share the most content, divided into different topics, while recording other relevant data, including: Title, URL, sharing, external links, linked domain names. Remember: Big V are passionate about sharing, often the hottest part of a circle of friends.

4. Top related content on social networking sites

Keep track of top-ranked topics, hot discussions, and most shared content on social networking sites. As before, records include information such as title, URL, sharing, content type, and so on.

5. Related Industry issues

SEO industry, for example, ask the most questions. For example, the electric business industry, the hottest topic. Find the hottest industry issues list by searching search engine related keywords.

6. Relevant industry Solutions

See how professionals answer the hottest industry issues by mailing subscriptions. These can help us to better understand the industry problems, to form their own answers, so as to write eye-catching blog posts. At the same time, we can also let us know which sites who are looking at this issue, and where we can find answers to similar questions.

Step Two: Ask questions

We've collected a lot of relevant information from the top 6 ways, and these are the resources we use to refine our blog posts. Next, we want to analyze this information:

1. Find the hot content or the most special part of the problem, that is, what makes the content or the problem different from other content or problems. Also, look for the same hot content or the same part of the problem. The reason why they are so popular may be that they are special in the particular, style or format of the field. List these standards.

2. Through the previous analysis, according to the existing popular content, list some of the potential for eye-catching blog post topics. Remember to try to apply the criteria you've summed up before.

L pay particular attention to the use of 5W and 1H mode to establish Bowen theme, 5W including who, what, where, where, why,1h is how, this how to think carefully how we this topic how to meet the needs of users.

• Categorize these topics by the number of searches and the relevance of the user.

3. Troubleshoot these topics, which have been used by yourself, your opponents, or other websites. Look at what has been published and how it works. This is important to your own determination of what form to use to publish this article. How did they send the subject? In the content format, select text, charts, videos, checklists, or ppt? What are the types of articles, codes, news, reviews, web lectures, reports or contests? In time, a few years ago or in the last few months?

Above, we will get some important information related to the subject:

Blog topics

Search volume and relevance

URL, article type, content format, publish date, share, external link, link domain name

Note: This is the most important criterion for search volume and relevance.

Step three: Identify the theme

Further clarifying the subject by proposing the following questions:

1. Is this a problem related to your website/career vision and goals?

2. Is this type of blog really going to interest your users?

3. Can this topic help your users solve problems? Improve their existing experience?

4. Can you write this topic clearly and concisely?

5. Is there any material needed to write this topic or is it easy to get?

6. Will this blog make you profitable?

If the answer to these questions is yes, then the topic will hopefully become the subject of your next blog post.

To add, some topics may meet all of the above requirements, but it has been used, here are two ways to solve: You can write a follow-up article, the original information for further expansion and excavation; You can also rearrange the original information, make lists, sketches, PowerPoint presentations, videos, gadgets, etc. , these are more appealing to users, and then write a Bovinlai to promote them.